Hi, Welcome Welcome back When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance. Constantine von Hoffman on February 28, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been … Continue reading Scott Gillum: Spotlight on the expert
Latest Posts
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
How influencers and content creators are reshaping brand strategies
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
MarTech in 2024: Who will be the enterprise and vendor winners and losers?
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers?
Klaviyo launches Klaviyo AI
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels. Chris Wood on February 27, 2024 Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to … Continue reading Klaviyo launches Klaviyo AI
Why Google Gave Advertisers Insight To Audit Ads
Why Google Gave Advertisers Insight To Audit Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2024 Google is addressing transparency and oversight issues for advertisers and search partners after last year’s report from Adalytics suggested instances where ads were displayed on pornographic websites and those affiliated with sanctioned companies in Iran and Russia. “After … Continue reading Why Google Gave Advertisers Insight To Audit Ads
Google is reportedly paying publishers thousands of dollars to use its AI to write stories
Google is reportedly paying publishers thousands of dollars to use its AI to write stories What could possibly go wrong. Karissa Bell Wed, Feb 28, 2024 Anadolu via Getty Images Google has been quietly striking deals with some publishers to use new generative AI tools to publish stories, according to a report in Adweek. … Continue reading Google is reportedly paying publishers thousands of dollars to use its AI to write stories
Only 6% of global marketers apply customer insights to product and brand
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
5 simple ways to improve customer experience
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. Alicia Arnold on February 26, 2024 Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent … Continue reading 5 simple ways to improve customer experience
How we can make AI less biased against disabled people
March 11, 2024 How we can make AI less biased against disabled people Disability bias is rife in trained AI models, according to recent research from Penn State. Here’s what we can do about it. [Source Photo: Jack S/Pexels] AI continues to pervade our work lives. According to recent research by the Society for … Continue reading How we can make AI less biased against disabled people
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