Hi, Welcome Welcome back Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make … Continue reading Navigating new spam policies: A guide to effective cold email outreach
Latest Posts
AI in retail media? Majority of marketers are optimistic
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic
Google is following Apple’s lead by adding new developer fees in the EU
Google is following Apple’s lead by adding new developer fees in the EU It’s charging developers who lead users outside the Play Store as part of the Digital Markets Act. Steve Dent Thu, Mar 7, 2024 NurPhoto via Getty Images (March 30, 2024) Google outlined the changes it will make to comply with the … Continue reading Google is following Apple’s lead by adding new developer fees in the EU
Yomi Tejumola: Looking forward with AI
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here’s what it can take to do that. Constantine von Hoffman on March 6, 2024 There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t … Continue reading Yomi Tejumola: Looking forward with AI
Frequency testing: The key to unlocking more email revenue
Don’t let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Kath Pay on March 6, 2024 If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To … Continue reading Frequency testing: The key to unlocking more email revenue
The zero-sum game of social media: When going viral spells disaster
What used to be a promising domain for growth and creativity has degraded beyond repair. Juan Mendoza on March 5, 2024 In 2024, going viral on the web can spell almost certain disaster. The worst place for that to happen? On X, in what’s known as the “main character effect.” Ryan Broderick, the author of … Continue reading The zero-sum game of social media: When going viral spells disaster
AI Clickbait: How Google Intends To Kill It
AI Clickbait: How Google Intends To Kill It by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2024 Google has announced updates and changes to its spam policy designed to remove all clickbait from its search results. The March 2024 core and several spam updates, along with content system changes, have been incorporated into its overall … Continue reading AI Clickbait: How Google Intends To Kill It
Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin
Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2024 Google co-founder Sergey Brin made a rare public appearance at an artificial intelligence (AI) event last weekend in San Francisco to acknowledge that the company “messed up” in its Gemini AI launch and platform features … Continue reading Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin
Lawmakers have a new plan to force ByteDance to sell TikTok
Lawmakers have a new plan to force ByteDance to sell TikTok A bipartisan bill would give the company a six-month window to divest or face a ban in US app stores. Karissa Bell Wed, Mar 6, 2024 ASSOCIATED PRESS A group of lawmakers have introduced a new bill that would force ByteDance to sell … Continue reading Lawmakers have a new plan to force ByteDance to sell TikTok
Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads
What the company is calling a “glitch” kept more than 500,000 users across the world from accessing the tech giant’s platforms. Constantine von Hoffman on March 5, 2024 Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, … Continue reading Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads
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