Hi, Welcome Welcome back TikTok Users Recruited To Influence U.S. Bill That Could Ban App by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2024 TikTok on Thursday sent a “direly worded alert” for those using the platform, urging them to call Congress and stop the bill that could ban the app. The move recruited TikTok … Continue reading TikTok Users Recruited To Influence U.S. Bill That Could Ban App
It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. Scott Gillum on March 7, 2024 The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with … Continue reading Here’s what happened at B2BMX 2024
You can write long-form articles on X if you pay for Premium+ Long-winded VCs on X now have a new way to be exhausting on main. Karissa Bell Fri, Mar 8, 2024 Screenshot via X Journalists, creators and long-winded VCs on X now have a new way to be exhausting on main. X now … Continue reading You can write long-form articles on X if you pay for Premium+
Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features
Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
Meta Magic: How Title Tags & Descriptions Help Drive Search Success Ruud Hein | March 7th, 2024 Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. The <title> tag is a heavyweight contender in SEO for a couple of reasons: search engines … Continue reading Meta Magic: How Title Tags & Descriptions Help Drive Search Success
Amazon’s not-yet-released shopping assistant chatbot isn’t a disaster, but is mostly useless, according to the Washington Post. Constantine von Hoffman on March 7, 2024 The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with … Continue reading AI-powered martech releases and news: March 7
Workers express fears over emotion-tracking AI Graeme Hanna Tech Journalist Emotion AI has sparked concerns with worker Workers have expressed concerns for their well-being and privacy regarding the use of emotion AI in the workplace. An academic study, reported on by The Conversation, has assessed how effective employers are utilizing artificial intelligence (AI), … Continue reading Workers express fears over emotion-tracking AI
March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry
