Hi, Welcome Welcome back April 23, 2024 Business leaders are too fixated on disruption instead of meaningful change ‘People don’t care if it’s new. They care if it’s better,’ says the cofounder of the London creative agency, Without. ‘Sometimes, the route to success is simply doing something timeless really, really well.’ BY Philip Koh Flicking through … Continue reading Business leaders are too fixated on disruption instead of meaningful change
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7 steps to creating an audience-based B2B marketing plan
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. Natalie Jackson on April 22, 2024 If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a … Continue reading 7 steps to creating an audience-based B2B marketing plan
UAW’s stunning victory at a Tennessee VW factory could spell union wins at other southern plants
April 22, 2024 UAW’s stunning victory at a Tennessee VW factory could spell union wins at other southern plants The win at the foreign-owned plant proved all the pundits wrong. BY Associated Press The United Auto Workers’ overwhelming election victory at a Volkswagen plant in Tennessee is giving the union hope that it can make broader … Continue reading UAW’s stunning victory at a Tennessee VW factory could spell union wins at other southern plants
Apple quietly beefs up its AI division with acquisition of French startup
April 22, 2024 Apple quietly beefs up its AI division with acquisition of French startup Datakalab specializes in data compression and image analysis. BY Chris Morris Apple is far from the loudest voice in the world of artificial intelligence right now, but that doesn’t mean it’s planning to sit out the fight. The company quietly acquired … Continue reading Apple quietly beefs up its AI division with acquisition of French startup
Newsletter service Ghost will support the fediverse protocol ActivityPub
Newsletter service Ghost will support the fediverse protocol ActivityPub The move could bring “tens of millions” of people into the fediverse. karissa bell Tue, Apr 23, 2024 Ghost Newsletter platform Ghost is the latest service to pledge support for ActivityPub, the open source protocol powering the fediverse. The company announced Monday it would add … Continue reading Newsletter service Ghost will support the fediverse protocol ActivityPub
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
The discovery that Adobe’s Firefly wasn’t entirely trained on licensed images has enterprise marketers concerned about lawsuits. Constantine von Hoffman on April 22, 2024 Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI … Continue reading Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
What is Snapchat’s My AI and how to remove it for good
What is Snapchat’s My AI and how to remove it for good Suswati Basu Tech journalist There’s been some glitches with Snapchat’s My AI feature Social media apps have been seizing the opportunity to incorporate artificial intelligence since the technology’s rapid expansion. The popular platform Snapchat is among those making the most of … Continue reading What is Snapchat’s My AI and how to remove it for good
Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says
April 22, 2024 Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says The earnings momentum of the Big Six has experienced four distinct cyclical waves, UBS said. BY Reuters Profit growth momentum of the so-called Big Six technology stocks could “collapse” over the next few quarters, UBS Global Research strategists said on Monday, … Continue reading Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says
Consumers want to buy from the ‘right brand’
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from “inert” to “fandom.” Kim Davis on April 22, 2024 No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation … Continue reading Consumers want to buy from the ‘right brand’
A key ingredient for a happy workforce
April 22, 2024 A key ingredient for a happy workforce Volunteering provides benefits to the giver and the company; corporations should support employee efforts. BY Hilary Smith According to the Gallup World Poll for the World Happiness Report 2024, America has fallen out of the top 20 happiest countries for the first time. This is not … Continue reading A key ingredient for a happy workforce