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TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted

April 22, 2024 TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted The legislation provides a nine-month deadline with a possible extension, if ByteDance makes progress towards a sale. BY Reuters TikTok on Sunday repeated its free-speech concerns about a bill passed by the House of Representatives that would … Continue reading TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted →

Why giving shoppers an easy way to return items has become retail gold

April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold →

Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative

Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative →

Why solid-state battery startups need better branding

  April 22, 2024 Why solid-state battery startups need better branding EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change. BY Matt Owens For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They … Continue reading Why solid-state battery startups need better branding →

Decoding generative AI: Top LLMs and the app ecosystems they support

Learn to strategically select AI tools for your marketing’s success and discover top LLMs driving the industry. Lisa Peyton on April 18, 2024   I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces … Continue reading Decoding generative AI: Top LLMs and the app ecosystems they support →