Hi, Welcome Welcome back April 22, 2024 A key ingredient for a happy workforce Volunteering provides benefits to the giver and the company; corporations should support employee efforts. BY Hilary Smith According to the Gallup World Poll for the World Happiness Report 2024, America has fallen out of the top 20 happiest countries for the first … Continue reading A key ingredient for a happy workforce
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TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted
April 22, 2024 TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted The legislation provides a nine-month deadline with a possible extension, if ByteDance makes progress towards a sale. BY Reuters TikTok on Sunday repeated its free-speech concerns about a bill passed by the House of Representatives that would … Continue reading TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted
Why giving shoppers an easy way to return items has become retail gold
April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold
How to be a better manager to Gen Z
April 22, 2024 How to be a better manager to Gen Z Gen Z workers are often misunderstood. However, there are steps you can take to better understand, and support, Gen Z. BY Amelia Dunlop People who were born between 1997 and 2012, otherwise known as the members of Gen Z, are expected to make … Continue reading How to be a better manager to Gen Z
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Why solid-state battery startups need better branding
April 22, 2024 Why solid-state battery startups need better branding EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change. BY Matt Owens For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They … Continue reading Why solid-state battery startups need better branding
4 times artists scrapped their work—and it paid off
April 21, 2024 4 times artists scrapped their work—and it paid off From ‘Shrek’ to a beloved Bruce Springsteen album, many creative success stories first went through an extensive retooling. Here’s what you can learn from them. BY Joe Berkowitz How do you follow up three Grammy wins? If you’re SZA, whose 2023 hit “Kill Bill” … Continue reading 4 times artists scrapped their work—and it paid off
What does it mean to be ‘middle class’ in 2024?
April 21, 2024 What does it mean to be ‘middle class’ in 2024? The idea of the middle class may seem mythical and out of reach for more Americans. We talked to people across the country to hear their experiences. BY Kathleen Davis When I was a kid, $100,000 sounded like an impossibly large sum of … Continue reading What does it mean to be ‘middle class’ in 2024?
How to stay productive during Mercury’s retrograde
April 21, 2024 How to stay productive during Mercury’s retrograde Whether you believe in astrology or not, there is never a bad time to fine-tune your productivity inside and outside the office. BY Avery Morgan If you’re into astrology, you might be counting down the days until April 25. That’s when Mercury retrograde, a cosmic event … Continue reading How to stay productive during Mercury’s retrograde
Decoding generative AI: Top LLMs and the app ecosystems they support
Learn to strategically select AI tools for your marketing’s success and discover top LLMs driving the industry. Lisa Peyton on April 18, 2024 I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces … Continue reading Decoding generative AI: Top LLMs and the app ecosystems they support