Hi, Welcome Welcome back Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Craig Howard on April 30, 2024 When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud … Continue reading Beyond the tech: Mastering customer data with a modern approach
April 30, 2024 Amazon.com might cave in to Big Tech peer pressure to pay a dividend Tesla is the only other member of the Magnificent 7 to not pay a dividend. BY Reuters E-commerce titan Amazon.com may be under increasing pressure to offer investors a dividend, as it now finds itself one of the few massive U.S. … Continue reading Amazon.com might cave in to Big Tech peer pressure to pay a dividend
April 30, 2024 Why CEOs should stop worrying about being right In his new book, Ty Wiggins argues that new CEOs should focus on being curious, instead of being right. BY Ty Wiggins When you start your new role of CEO, you will be more successful if you focus on being curious instead of being right. … Continue reading Why CEOs should stop worrying about being right
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. Gene De Libero on April 29, 2024 The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as … Continue reading The great debate: Activity vs. results
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
April 30, 2024 This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff Nimble wants to make it easier for people to repair their items—which in turn will pressure companies to make products more fixable to begin with. BY Adele Peters When her air purifier broke, Stephanie Hoang did what … Continue reading This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff
April 29, 2024 What’s going on at Paramount? CEO’s departure and ‘best and final’ offers Paramount CEO Bob Bakish is departing, as the company considers a Skydance deal. BY Chris Morris The saga of Paramount Global’s future is more exciting than a lot of the studio’s films. And with the bombshells in Monday’s earnings report, things … Continue reading What’s going on at Paramount? CEO’s departure and ‘best and final’ offers
April 29, 2024 ‘This is a huge part of why I stay’: Corporate employees turn to workplace volunteering More than 60% of respondents reported increased participation last year in employee volunteer activities. BY Associated Press Michelle Barbin’s job does not always fill her bucket. Yes, she likes her nine-to-five helping improve consumer experiences at Blue Cross … Continue reading ‘This is a huge part of why I stay’: Corporate employees turn to workplace volunteering
And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
April 29, 2024 Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope A pair of studies in 2004 and 2005 showed people prefer receiving negative attention over being ignored entirely. BY The Conversation Buzzwords describing the digital dating scene are all over social media. Have you been ghosted? Is someone orbiting you? Are you being … Continue reading Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope
