Hi, Welcome Welcome back May 28, 2024 No-buy challenge tips: Know your vulnerabilities and be careful on social media, experts say Thinking of what you would be better off living without? BY Associated Press The rules of a no-buy challenge are self-imposed and simple: Make a list of the non-essential items you won’t spend money on … Continue reading No-buy challenge tips: Know your vulnerabilities and be careful on social media, experts say
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
May 21, 2024 California’s Supreme Court will decide if gig drivers should be considered employees SEIU filed a lawsuit against Proposition 22, which classifies app-based drivers as independent contractors. BY Reuters California’s top state court on Tuesday will consider a labor union’s challenge to a ballot measure allowing app-based services such as Uber and Lyft to … Continue reading California’s Supreme Court will decide if gig drivers should be considered employees
May 21, 2024 Your employees are afraid to take PTO, but a third are playing hooky from work anyway It’s not about company policy. It’s about company culture. BY Shalene Gupta Employees are struggling with burnout, but taking time off isn’t always that easy. For its latest report on out-of-office (OOO) culture, the Harris Poll surveyed … Continue reading Your employees are afraid to take PTO, but a third are playing hooky from work anyway
May 21, 2024 More companies are offering child care at work. Is it a good idea? Experts caution against an overreliance on businesses filling the void. BY Associated Press They operate in places like an airport, a resort, and a distribution center, tucked away from the public eye but close enough for easy access. They often … Continue reading More companies are offering child care at work. Is it a good idea?
May 28, 2024 HBO’s MoviePass documentary sheds light on Black founders written out of their own story Stacy Spikes and Hamet Watt founded MoviePass but eventually lost control of the company—and the narrative. Filmmaker Muta’Ali is helping them take it back. BY Joe Berkowitz Business stories involving a meteoric rise followed by a spectacular collapse naturally … Continue reading HBO’s MoviePass documentary sheds light on Black founders written out of their own story
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
May 21, 2024 High salaries, poor performance: These were the most overpaid CEOs last year Most CEOs of S&P 500 companies got a raise of at least 9%, according to a new ‘Wall Street Journal’ report. And some CEOs made millions despite their bad performance. BY Chris Morris When it comes to CEO salaries, no one … Continue reading High salaries, poor performance: These were the most overpaid CEOs last year
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
