Hi, Welcome Welcome back New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
With budgets tight, marketers need to show return on their martech spend. Mike Pastore on May 28, 2024 at 11:12 am | Reading time: 2 minutes With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great … Continue reading Getting the most out of your martech applications
May 21, 2024 The blueprint for success: 3 principles for entrepreneurs What aspiring founders and entrepreneurs can learn from this CEO who left Wall Street in his 40s to start a space company. BY Peter Platzer I vividly recall defining my life mission: “To lead, inspire, and create the business of space for the benefit of … Continue reading The blueprint for success: 3 principles for entrepreneurs
May 21, 2024 Khan Academy and Microsoft are teaming up to give teachers a free AI assistant AI assistant Khanmigo can help time-strapped teachers come up with lesson ideas and test questions, the companies say. BY Steven Melendez Khan Academy’s AI assistant will now be free to K-12 teachers in the U.S., thanks to a new … Continue reading Khan Academy and Microsoft are teaming up to give teachers a free AI assistant
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024 For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign
May 28, 2024 This simple idea can transform an office from a collection of cubicles into an actual community Office design has a lot to learn from urban design. BY Ryan Anderson Across industries, from boardrooms to break rooms, the return-to-office conversation has focused on the ideal split between home and office. Corporate leaders and employees … Continue reading This simple idea can transform an office from a collection of cubicles into an actual community
May 21, 2024 This landmark AI legislation will have a ripple effect across the globe The European Union’s AI Act, the first of its kind, will set the global standard for safeguards on artificial intelligence. BY Reuters Europe’s landmark rules on artificial intelligence will enter into force next month after EU countries endorsed on Tuesday a … Continue reading This landmark AI legislation will have a ripple effect across the globe
May 21, 2024 Here’s what makes work unhealthy In their new book, David Allen and Edward Lamont break down why so many workers are experiencing burnout—and what employers can do to help. BY David Allen and Edward Lamont When one of our clients joined the leadership team of an international financial institution based in Germany, there … Continue reading Here’s what makes work unhealthy
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
May 28, 2024 Common image search results are overwhelmingly white, a new study finds Searches for common terms also yield younger-than-average ages in the image results. BY Chris Stokel-Walker Search engines are undergoing significant changes of late, with many users particularly worried that generative AI could introduce new biases into the results page. But a new … Continue reading Common image search results are overwhelmingly white, a new study finds
