Hi, Welcome Welcome back Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2024 Each percentage point of search market share — valued at $1.2 billion — continues to shift how technology reshapes digital in unexpected ways, says Jim Yu, BrightEdge founder. Google still dominates … Continue reading Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
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Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
Fewer Americans filed for unemployment benefits last week than expected
July 11, 2024 Fewer Americans filed for unemployment benefits last week than expected Initial claims for state unemployment benefits fell 17,000 to a seasonally adjusted 222,000 for the week ended July 6, the lowest level since late May, the Labor Department said on Thursday. BY Reuters The number of Americans filing new applications for unemployment benefits … Continue reading Fewer Americans filed for unemployment benefits last week than expected
AI-powered martech releases and news: July 11
Customers really don’t want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. Constantine von Hoffman on July 11, 2024 You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, … Continue reading AI-powered martech releases and news: July 11
Simplifying global spend management
July 11, 2024 Simplifying global spend management Automation is the transformative engine fueling Brex’s revolutionary AI-powered platform BY FastCo Works A historically difficult part of doing business for companies big and small is staying on top of how money is spent. Even as new technologies reshape other business practices, the management of expenses, payments, and reimbursements … Continue reading Simplifying global spend management
6 key issues when deciding to consolidate or upgrade your martech stack
From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. Eric Holmen on July 11, 2024 CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses … Continue reading 6 key issues when deciding to consolidate or upgrade your martech stack
Elon Musk escapes paying $500 million to former Twitter employees
Elon Musk escapes paying $500 million to former Twitter employees They could still amend and refile their complaint. anna washenko Updated Wed, Jul 10, 2024 Reuters / Reuters The social media platform formerly known as Twitter has been at the center of multiple legal battles from the very beginning of Elon Musk’s takeover. … Continue reading Elon Musk escapes paying $500 million to former Twitter employees
TikTok tightens restrictions on teen ad targeting, boosts AI transparency
TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. Anu Adegbola on July 10, 2024 TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and … Continue reading TikTok tightens restrictions on teen ad targeting, boosts AI transparency
How this company’s AI tools help prevent suicide and mental health crises
July 11, 2024 How this company’s AI tools help prevent suicide and mental health crises NeuroFlow’s platform uses natural language processing to evaluate suicide risk in patients. BY Shalene Gupta Suicide rates are on the rise. Nearly 50,000 people died by suicide in 2022, a 3% increase from the previous year according to the CDC, and … Continue reading How this company’s AI tools help prevent suicide and mental health crises
Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds