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BlueConic acquires experience-creation company Jebbit

Hi, Welcome Welcome back The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit’s creator interface. Chris Wood on July 10, 2024   Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party … Continue reading BlueConic acquires experience-creation company Jebbit →

Commerce Advertising Takes Front Seat In Performance

Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance →

Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, the court rules

July 10, 2024 Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, court rules The lawsuit alleged that Twitter paid laid-off employees less severance than they were contractually promised. BY Jessica Bursztynsky In a win for Elon Musk, a judge dismissed a lawsuit claiming that the billionaire owed former Twitter employees upwards of $500 million … Continue reading Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, the court rules →

VW’s Audi factory in Brussels may close due to low demand for EVs

July 10, 2024 VW’s Audi factory in Brussels may close due to low demand for EVs Demand for Audi’s Q8 e-tron, launched in 2018, had dropped sharply and the carmaker was considering ending its production altogether, with one source close to the company saying this could happen in 2025. BY Reuters Volkswagen on Tuesday warned it … Continue reading VW’s Audi factory in Brussels may close due to low demand for EVs →

How to produce modular content to drive personalization at scale

Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024     This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale →

Housing market outlook for 2025: 8 early predictions for home prices

 July 10, 2024 Housing market outlook for 2025: 8 early predictions for home prices Here’s the first round-up of where housing analysts are expecting national home prices to go next year. BY Lance Lambert Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the free, daily ResiClub newsletter. As we head into mid-July, the 2024 U.S. housing market has … Continue reading Housing market outlook for 2025: 8 early predictions for home prices →

Maybe the future of TV isn’t something for everyone

July 10, 2024 Maybe the future of TV isn’t something for everyone MeTV Toons shows old cartoons, and only old cartoons—and succeeds better at its appointed task than streaming services with budgets in the billions. BY Harry McCracken Last November, Warner Bros. Discovery’s Max streaming service announced that it was firing Bugs Bunny, Daffy Duck, and … Continue reading Maybe the future of TV isn’t something for everyone →

What should I do if I don’t want to be someone’s reference?

July 10, 2024 What should I do if I don’t want to be someone’s reference? If you don’t have anything nice to say, your best bet is to avoid hurting someone’s future employment chances. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, … Continue reading What should I do if I don’t want to be someone’s reference? →