Hi, Welcome Welcome back July 12, 2024 This insurance is becoming more popular among farmers facing extreme weather The insurance policies are designed to protect against flooding, drought, and typhoons, as well as heat waves. BY Associated Press Joemar Flores, a spindly 28-year-old, gestured across his family’s farmland, nestled between a steep hill and a river, … Continue reading This insurance is becoming more popular among farmers facing extreme weather
July 12, 2024 AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers The telecom giant said it had delayed disclosure of the incident due to an investigation by the DOJ. Here’s what to know. BY Tracy Brown Hamilton AT&T has disclosed a significant data breach that compromised user … Continue reading AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers
Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. RJ Licata on July 12, 2024 Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics … Continue reading Why brand trust is declining and how marketers can earn it back
X is in hot water in the EU over blue checkmarks and ads The bloc says the company is also violating the Digital Services Act by making things difficult for researchers. kris holt Fri, Jul 12, 2024 Anadolu via Getty Images X is the latest notable tech company to land in trouble with … Continue reading X is in hot water in the EU over blue checkmarks and ads
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
July 12, 2024 3 proven ways leaders can inspire disengaged employees How to think about tapping into the latent capacity of the seemingly disengaged fence-sitters. BY Ishan Galapathy Imagine this: You’ve got a team of ten rowers on your boat. Three people are rowing their hearts out, dripping sweat, and giving all they’ve got. There are … Continue reading 3 proven ways leaders can inspire disengaged employees
July 11, 2024 Inflation cools for the fourth straight month, paving the way for interest rate cuts The latest inflation readings will likely help convince the Fed’s policymakers that inflation is returning to its 2% target. BY Associated Press Inflation in the United States cooled in June for a third straight month, a sign that the … Continue reading Inflation cools for the fourth straight month, paving the way for interest rate cuts
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
July 11, 2024 Consumer prices in June fell for the first time in four years The consumer price index dipped 0.1% last month, the first drop since May 2020, after being unchanged in May, the Labor Department’s Bureau of Labor Statistics said. BY Reuters U.S. consumer prices fell for the first time in four years in … Continue reading Consumer prices in June fell for the first time in four years
Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2024 Each percentage point of search market share — valued at $1.2 billion — continues to shift how technology reshapes digital in unexpected ways, says Jim Yu, BrightEdge founder. Google still dominates search. The data generated … Continue reading Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
