Hi, Welcome Welcome back July 20, 2024 How marketing made AR-15 rifles iconic in America The AR-15 platform has obtained a foothold in civilian culture unlike any weapon before it, experts say. BY Reuters Conservative politicians pose with AR-style rifles for Christmas card portraits. Churches in deep-red states give them away at raffles. Demonstrators on both … Continue reading How marketing made AR-15 rifles iconic in America
July 20, 2024 How transit workers are coping with a rise in violent crime In New York, after a subway operator’s throat was slashed, a transit union began offering free relaxation, yoga, and meditation classes. BY Associated Press In a dimly lit room strung with fairy lights and ivy, transit workers file in and lie on … Continue reading How transit workers are coping with a rise in violent crime
Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024 Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it
How NBCU, Google Deal Could Change Television by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2024 NBCUniversal’s partnership with Google could change the direction of television if the company experiments as much as it can. NBCUniversal and Team USA created a partnership with Google to use the Alphabet company’s advancements in technologies like artificial intelligence … Continue reading How NBCU, Google Deal Could Change Television
July 21, 2024 Most workers are worried that AI will replace them. And while many are now using AI at work, few directly refer to the technology as a “coworker” or an “employee.” But the CEO of people management platform Lattice thinks we should change that. On June 9, Lattice announced that it … Continue reading Should AI be considered an employee? This company thinks so
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group’s B2C and B2B2B businesses. Kim Davis on July 19, 2024 Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. … Continue reading How Salesforce Data Cloud supports CX for Principal Financial
July 19, 2024 Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more Plans to extend and expand Trump-era tax cuts would largely benefit the wealthy. BY Marcus Baram In the first presidential debate of 2024, tax policy—and who it really benefits in this country—were among the issues most … Continue reading Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s … Continue reading Planting seeds and building trust in a world of overnight wins
July 19, 2024 How Amazon, Walmart, and Target made ocean-shipping season peak early Early back-to-school sales pushed peak ocean shipping season ahead by two months. BY Reuters Retailers Walmart, Target and Shein kicked off back-to-school sales early to stop Amazon.com’s Prime Day event from siphoning U.S. sales of backpacks and laptops, helping advance the peak ocean … Continue reading How Amazon, Walmart, and Target made ocean-shipping season peak early
