Hi, Welcome Welcome back Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
August 07, 2024 Journalist David Brooks reveals the essential questions to deepen any relationship NYT writer and commentator David Brooks on how to ask questions that inspire storytelling, promote understanding, and sustain connection in conflict. BY Jenna Abdou In David Brooks’ latest book—How to Know a Person: The Art of Seeing Others Deeply and Being Deeply … Continue reading Journalist David Brooks reveals the essential questions to deepen any relationship
August 07, 2024 Mozilla wants you to love Firefox again But can it avoid upsetting its most loyal users along the way? BY Jared Newman Last month, Mozilla made a quiet change in Firefox that caused some diehard users to revolt. Last month, Mozilla made a quiet change in Firefox that caused some diehard users … Continue reading Mozilla wants you to love Firefox again
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
August 06, 2024 Citigroup whistleblower is not entitled to a share of a $400 million fine, court rules Miller sued under the federal False Claims Act, which lets whistleblowers sue on behalf of the government and share in recoveries, typically 15% to 30%. BY Reuters A federal appeals court on Tuesday said a Citigroup vice president … Continue reading Citigroup whistleblower is not entitled to a share of a $400 million fine, court rules
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. Chris Wood on August 6, 2024 The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated … Continue reading Aflac’s approach to Gen Z engagement
August 06, 2024 Reddit forecasts higher quarterly revenue, owing to growing ad spend The earnings also fan optimism that Reddit’s content licensing deals with Alphabet’s Google and Microsoft-backed OpenAI are paying off despite a fiercely competitive social media market, as it looks to diversify its revenue streams. BY Reuters Reddit forecast third-quarter revenue above Wall Street … Continue reading Reddit forecasts higher quarterly revenue, owing to growing ad spend
Economic Data Predicts Uneven Growth by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2024 Consumer retail interest has begun to “sputter” despite an increase of activity, according to economic index data released Tuesday from Zeta Global. The Zeta Economic Index (ZEI), powered by generative AI (GAI), debuted in June. On Tuesday the company released July’s numbers. … Continue reading Economic Data Predicts Uneven Growth
August 06, 2024 Recession fears spooked investors this week, but this is what a soft landing should look like As a professor of business economics, I beg everyone, from investors to consumers to policymakers: Please calm down, take 10 deep breaths, and relax. BY The Conversation What a difference a job report makes. Earlier in the summer, … Continue reading Recession fears spooked investors this week, but this is what a soft landing should look like
August 06, 2024 Elon Musk’s X claims advertisers boycotted the platform His lawsuit was joined by Rumble, a video-sharing platform that hosts Truth Social and is popular with far-right users. BY Chris Morris Elon Musk and X (formerly Twitter) are escalating their fight with the advertising industry, filing a federal antitrust lawsuit against a coalition the … Continue reading Elon Musk’s X claims advertisers boycotted the platform
