Hi, Welcome Welcome back Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns. Greg Kihlstrom on August 7, 2024 Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence … Continue reading Mastering data-driven decision-making in the strategy phase
August 07, 2024 Nike’s Olympic comeback plan is paying off so far Nike had said it was spending more on this Olympics than any previous games, as it hopes to revive sales and compete with upstart rivals. BY Reuters The summer Olympics is turning out to be a rare win for Nike as the global sporting … Continue reading Nike’s Olympic comeback plan is paying off so far
Google: Long-Term Impact, Consequences Of Antitrust Trial by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2024 Strategies and market dynamics in the online advertising industry are about to take unexpected turns as the federal government readies its next trial against Google. The trial — scheduled for September 9 — will determine whether the search giant … Continue reading Google: Long-Term Impact, Consequences Of Antitrust Trial
YouTube invites users to test its community notes feature The video platform allows users to correct inaccurate or unclear information on its content. danny gallagher Updated Thu, Aug 8, 2024 YouTube YouTube seems to be starting to roll out its community notes feature to a select group of users. Screenshots of YouTube’s official … Continue reading YouTube invites users to test its community notes feature
August 07, 2024 Intel passed on its chance to own OpenAI years ago. Now, it has fallen behind OpenAI was interested in an investment from Intel because it would have reduced their reliance on Nvidia’s chips and allowed the startup to build its own infrastructure. BY Reuters For U.S. chip giant Intel, the darling of the … Continue reading Intel passed on its chance to own OpenAI years ago. Now, it has fallen behind
Big changes are afoot in the martech space under the broad term ‘composability.’ One of the first categories to be impacted is the CDP. Kim Davis on August 7, 2024 The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications … Continue reading What the composability revolution means for CDPs
August 07, 2024 Reddit earnings: Stock slumps, CEO Steve Huffman teases paywalled subreddits Huffman floated the idea on an earnings call this week, but stopped short of giving a timeline for such a move. BY Chris Morris Reddit’s CEO is hinting that the social media site could explore some paid options for select subreddits now that … Continue reading Reddit stock slumps after CEO Steve Huffman teases paywalled subreddits
August 07, 2024 Why day passes at hotels and resorts are becoming more popular Day passes cover pool time, spas and, sometimes, fitness centers. BY Associated Press As an independent business consultant, Jen Ford in Austin, Texas, is the master of her own schedule. Twice a month, she blocks out “me” time. In the sweltering summer, … Continue reading Why day passes at hotels and resorts are becoming more popular
August 07, 2024 This is the latest device New York City is using for emergency messaging “Tech geek” Mayor Adams has also deployed drones on beaches for shark monitoring. BY Associated Press Gone is the bullhorn. Instead, New York City emergency management officials have turned high-tech, using drones to warn residents about potential threatening weather. With … Continue reading This is the latest device New York City is using for emergency messaging
Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
