Hi, Welcome Welcome back Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I … Continue reading The 4 types of content buyers want
The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024 Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
The decision by the European Union’s highest court came on the 2nd day of Google’s latest US antitrust trial. Constantine von Hoffman on September 10, 2024 As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $ 2.6 billion antitrust fine against the company. The fine … Continue reading EU hits Google with $2.6 billion fine in antitrust case
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Shiv Gupta on September 10, 2024 Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. … Continue reading How to make the most of your market research data
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. Andrew Frank on September 9, 2024 This article was co-authored by Nicole Greene. Generative AI is opening the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at … Continue reading What marketing can teach the enterprise about AI
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC. MarTechBot on September 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Measuring customer acquisition cost: Best of the MarTechBot
TikTok Alleged To Be Self-Preferencing Its Shop Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 9, 2024 Among the live streaming videos and influencers pitching products, TikTok’s algorithm on the platform increasingly pushes users toward TikTok Shop through non-branded searches like “running shoes.” This is similar to what many have accused Google of doing — … Continue reading TikTok Alleged To Be Self-Preferencing Its Shop Platform
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Constantine von Hoffman on September 9, 2024 Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 … Continue reading Optimistic marketers increase expected ad spend
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Anu Adegbola on September 9, 2024 Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for … Continue reading Google Ads to deprecate enhanced CPC for search and display ads
