Hi, Welcome Welcome back Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year. Alexander Melone on September 13, 2024 Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s … Continue reading 6 tips for creating a winning email marketing calendar
CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. Chris Wood on September 12, 2024 Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, … Continue reading How brands are taking the AI plunge and testing customer experiences
In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI. Constantine von Hoffman on September 12, 2024 Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market … Continue reading AI-powered martech news and releases: September 12
Google’s Goal To ‘Crush’ Competition Described In Emails by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2024 A former Google executive told colleagues around 2008 and 2009 that the goal was to “crush” rival advertising networks, according to evidence prosecutors presented at its antitrust trial on Wednesday. “We’ll be able to crush the other networks and … Continue reading Google’s Goal To ‘Crush’ Competition Described In Emails
Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value. Jay Mandel on September 12, 2024 The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of … Continue reading The fading third place: A reflection on Starbucks and society
September 12, 2024 How to get freelance hiring right It’s about attracting the right people for your company and empowering them to do their best work. BY Dan Crowder Being business savvy isn’t about keeping every employee you hire. It’s about attracting the right people for your company and empowering them to do their best work. Even … Continue reading How to get freelance hiring right
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. Stephanie Miller on September 11, 2024 Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that … Continue reading How to un-silo your organization and be more customer-centric
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Anu Adegbola on September 11, 2024 Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to … Continue reading Meta to restrict data in Business Tools, impacting ad targeting
Paying more attention to values and preferences could lead to more business with turned-off customers. Chris Wood on September 11, 2024 Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. … Continue reading Nearly half of US consumers feel ignored by marketers
Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our … Continue reading The 4 types of content buyers want
