Hi, Welcome Welcome back The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket. Mike Pastore on September 27, 2024 The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was … Continue reading U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. Kim Davis on September 27, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a … Continue reading Ali Schwanke: Spotlight on the expert
Upsides To Google Labeling Positive Fake Reviews On Maps by Laurie Sullivan , Staff Writer @lauriesullivan, September 27, 2024 Google Maps has released a set of rules that call out businesses for creating and posting positive false reviews of themselves or offering incentives to others to give the business rave reviews. Not only will the fake reviews … Continue reading Upsides To Google Labeling Positive Fake Reviews On Maps
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. Kim Davis on September 27, 2024 Almost a third of brands signing deals with influencers over the last 12 months had no such deals … Continue reading New brands burst into celebrity influencer space
September 27, 2024 How Stephen Miller and the anti-DEI movement are going after small businesses At Fast Company’s Innovation Festival, panelists discussed the legal strategy being used by anti-DEI conservatives, including Stephen Miller. BY AJ Hess On July 3, 2023, the Supreme Court overturned affirmative action, prohibiting U.S. colleges and universities from considering an applicant’s race … Continue reading How Stephen Miller and the anti-DEI movement are going after small businesses
A technology that regularly makes stuff up shouldn’t be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved? Constantine von Hoffman on September 26, 2024 Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli … Continue reading AI-powered martech news and releases: September 26
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
September 26, 2024 Shein faces probe in Italy over alleged greenwashing Under European Union anti-greenwashing regulations that came into force this year, companies are banned from making vague environmental claims about their products. BY Reuters Italy’s antitrust agency has launched an investigation into a Dublin-based company that operates Shein‘s website and app over possibly misleading environmental … Continue reading Shein faces probe in Italy over alleged greenwashing
Mobile Rolls: Reliance On Ads Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2024 AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per share at the end of the trading day. The company rose $69.71 in the past 52 weeks based on its success. Macquarie raised the firm’s price target from $115 … Continue reading Mobile Rolls: Reliance On Ads Increasing
We’ve updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. Kim Davis on October 4, 2024 WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how … Continue reading WordPress moves to ban WP Engine from accessing its resources
