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3 ways to connect with consumers during today’s complex journeys

Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024   Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys →

‘More interested in the tax cut’: A frank explanation as to why Silicon Valley investors are backing Republicans this election year

September 25, 2024 ‘More interested in the tax cut’: A frank explanation as to why Silicon Valley investors are backing Republicans this election year A discussion at the Fast Company Innovation Festival in New York last week looked at the connection between a stable democracy and a strong economy. BY Sam Becker Over the past several … Continue reading ‘More interested in the tax cut’: A frank explanation as to why Silicon Valley investors are backing Republicans this election year →

Salesforce to buy enterprise knowledge platform Zoomin

The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. Constantine von Hoffman on September 25, 2024   Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. … Continue reading Salesforce to buy enterprise knowledge platform Zoomin →

AI Predicts Next Words, Next Actions – Is It Worth Trillions?

AI Predicts Next Words, Next Actions – Is It Worth Trillions? by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2024 Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services that rely heavily on artificial intelligence.  Noam Shazeer, co-author of a seminal research paper that … Continue reading AI Predicts Next Words, Next Actions – Is It Worth Trillions? →

DoNotPay ‘robot lawyer’ fined $193K by the FTC for not being a lawyer

  DoNotPay ‘robot lawyer’ fined $193K by the FTC for not being a lawyer Overruled. anna washenko   Thu, Sep 26, 2024   Reuters / Reuters The Federal Trade Commission is taking action against DoNotPay, alleging that the AI-powered company billing itself as “the world’s first robot lawyer” failed to back its claims that it … Continue reading DoNotPay ‘robot lawyer’ fined $193K by the FTC for not being a lawyer →

As Canva targets enterprises, it risks losing SMBs due to higher prices

Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. Chris Wood on September 25, 2024   Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are … Continue reading As Canva targets enterprises, it risks losing SMBs due to higher prices →

Data collaboration improves ad metrics for Canada’s VIA Rail

VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024   A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail →

Teamsters union workers end strike at BorgWarner after approving new contract

September 24, 2024 Teamsters union workers end strike at BorgWarner after approving new contract Teamsters Union workers at BorgWarner were on strike over the past two weeks. BY Reuters The Teamsters Union, which represents more than 700 workers at BorgWarner, said on Tuesday it has reached an agreement for a new four-year contract with the auto … Continue reading Teamsters union workers end strike at BorgWarner after approving new contract →