Hi, Welcome Welcome back AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential. Gene De Libero on November 12, 2024 Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt … Continue reading Why your marketing team needs training, not just tech, in the age of AI
Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study. Chris Wood on November 12, 2024 Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by … Continue reading Consumers are underwhelmed by AI experiences
November 12, 2024 New York Times Tech Guild workers end strike, but negotiations will continue More than 600 tech workers of the NYT had gone on a strike amid stalled contract negotiations over pay and job security, planning daily protests during the crucial election day period. BY Reuters The New York Times Tech Guild is ending … Continue reading New York Times Tech Guild workers end strike, but negotiations will continue
Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing. Mark Stouse on November 12, 2024 As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and … Continue reading 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
Google Privacy Sandbox ‘Holding The Industry Hostage’ by Laurie Sullivan , Staff Writer @lauriesullivan, November 11, 2024 The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google’s Privacy Sandbox, but it appears the European regulatory body still has many major concerns. Google’s proposal to replace third-party cookie deprecation with … Continue reading Google Privacy Sandbox ‘Holding The Industry Hostage’
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. Chris Robson on November 11, 2024 We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels … Continue reading Why generational stereotypes are failing marketers and how to move past labels
November 11, 2024 3 simple stps for freeing up Gmail storage space in minutes Reclaim storage and keep your inbox running smoothly with these easy Gmail clutter-reducing tips. BY Doug Aamoth One of the Gmail accounts in the Aamoth household just started showing the dreaded “Account storage is full” banner, which means it’s time for a … Continue reading 3 simple steps for freeing up Gmail storage space in minutes
November 10, 2024 How leaders can create a culture where people see work as its own reward When bosses give their people not only a paycheck but a sense of purpose and responsibility, they will never have to worry. BY Yonason Goldson A new manager has hit the ground running. He lurks around every corner, catching … Continue reading How leaders can create a culture where people see work as its own reward
