Hi, Welcome Welcome back See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. Mohit Palriwal on November 14, 2024 Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now … Continue reading How advanced customer journey analytics is shaping the future of engagement
GOG’s preservation label highlights classic games it’s maintaining for modern hardware The Preservation Program could be a boon for retro gamers. anna washenko Thu, Nov 14, 2024 GOG is launching an effort to help make older video games playable on modern hardware. The GOG Preservation Program will label the classic titles that … Continue reading GOG’s preservation label highlights classic games it’s maintaining for modern hardware
November 14, 2024 Managers, here’s how to talk to an employee experiencing burnout Addressing burnout effectively can help strengthen your team’s endurance and resilience. BY Jenny Fernandez Employee burnout is not a new issue, but it has worsened, now surpassing even pandemic levels. Currently, 44% of U.S. employees report experiencing burnout at work. This alarming trend … Continue reading Managers, here’s how to talk to an employee experiencing burnout
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024 The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver
November 13, 2024 Kraft Heinz discontinues school Lunchables After failing to gain popularity, Kraft Heinz pulls school-specific Lunchables from the menu. BY Sarah Bregel Lunchables—pre-packaged boxes of crackers, cheese, and deli meat—will no longer be part of the National School Lunch Program (NSLP), a school program that provides free lunches to kids in need, Kraft Heinz … Continue reading Kraft Heinz discontinues school Lunchables
November 13, 2024 RKLB stock soars by 50% as Rocket Lab looks to give SpaceX a run for its money The aerospace manufacturer is the new hottest rocket maker after it reported stellar third-quarter earnings. BY Jennifer Mattson Shares of Rocket Lab USA (NASDAQ: RKLB), an aerospace manufacturer and launch-service provider, were up 50% in midday … Continue reading RKLB stock soars by 50% as Rocket Lab looks to give SpaceX a run for its money
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing
November 13, 2024 Fake art network of Banksys, Warhols, and more dismantled in Italy Italian authorities say the network could have done 200 million euros ($212 million) in economic damage by flooding the art market with fake works. BY Associated Press Italian authorities say a network of European art forgers who painted fake Warhols, Banksys and … Continue reading Fake art network of Banksys, Warhols and more dismantled in Italy
Two Search Engines Create One To Take On Google by Laurie Sullivan , Staff Writer @lauriesullivan, November 13, 2024 Two search engines known in Europe for their individuality announced Tuesday they will build an infrastructure in Europe to give internet users a search alternative. German company Ecosia, which is known for planting trees to offset carbon … Continue reading Two Search Engines Create One To Take On Google
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future? Melissa Reeve on November 13, 2024 Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two … Continue reading How autonomous AI pipelines will transform marketing campaigns
