Hi, Welcome Welcome back Organization is the unsung hero of email marketing success, and it’s especially important during the busiest times of the year. Ryan Phelan on November 15, 2024 A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your … Continue reading 4 tips for helping your email marketing team stay organized
November 15, 2024 3 reasons why the Fed isn’t rushing to lower interest rates Fed chair Powell remarked at a Dallas event that the U.S. economy was not sending distress signals. BY Reuters Ongoing economic growth, a solid job market, and inflation that remains above its 2% target mean the Federal Reserve does not need to … Continue reading 3 reasons why the Fed isn’t rushing to lower interest rates
November 14, 2024 Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown The luxury industry is in a slump. Dolce & Gabbana’s strategy is to create affordable pieces with Skims, Kim Kardashian’s shapewear label. BY Elizabeth Segran If you’re in the mood for some luxury that won’t break the bank, Dolce & … Continue reading Dolce & Gabbana’s Skims collab is the perfect antidote to the luxury slowdown
Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content. Chris Wood on November 13, 2024 Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., … Continue reading Sinch introduces RCS features in Customer Dashboard
November 14, 2024 Gold prices have dropped since Trump’s reelection. Here’s why Gold fell more than 4% in the four days since Election Day, when the broad U.S. stock market climbed nearly 4%. BY Associated Press After ripping higher for much of this year, the price of gold has suddenly become not so golden since Donald … Continue reading Gold prices have dropped since Trump’s reelection. Here’s why
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
November 14, 2024 Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows The auto-parts provider is the latest U.S. chain to downsize as consumers spend less due to rising prices. BY Jennifer Mattson Advance Auto Parts, a leading automotive aftermarket-parts provider in North America that serves both professional installers and do-it-yourself … Continue reading Advance Auto Parts will close 700-plus stores as the list of struggling retailers grows
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. Chris Wood on November 14, 2024 After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers … Continue reading Marketers link AI to revenue growth and plan to increase 2025 investments
November 14, 2024 NLRB bans mandatory anti-union meetings after Amazon complaint The National Labor Relations Board said that so-called ‘captive audience meetings,’ which have been legal for decades and are routine during union campaigns, illegally interfere with workers’ rights to freely choose whether or not to unionize. BY Reuters Amazon.com made unlawful promises and threats during … Continue reading NLRB bans mandatory anti-union meetings after Amazon complaint
Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit
