Hi, Welcome Welcome back Learn how to build three reports in GA4 that will bring your customers’ frustrations to light. Mike Pastore on January 2, 2025 Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds today’s marketers, making it difficult to understand how to connect business problems to … Continue reading 3 reports in GA4 that use analytics to eliminate customer friction
January 02, 2025 The next time you get laid off, it could be via text or email Employers have gotten plenty of bad press for botching layoffs. But some companies may be doubling down on a more impersonal approach to job cuts. BY Pavithra Mohan Since the pandemic normalized hybrid work and virtual communication, a number … Continue reading The next time you get laid off, it could be via text or email
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
Advertisers Have A Lot Of Explaining To Do In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2025 Trust in developing responsible AI products and educating consumers about the process in which they use consumer data will become major focus this year for a variety of companies linked to advertising and ecommerce. Nearly every … Continue reading Advertisers Have A Lot Of Explaining To Do In 2025
Ruud Hein | January 2nd, 2025 Learn how to fix most instances of LCP (Largest Contentful Paint) failing in your Core Web Vitals assessment. What Are Core Web Vitals Core Web Vitals are Google’s way of measuring the end-user experience of a page. What sets Core Web Vitals apart is that, unlike other page experience … Continue reading How to fix LCP with one line of code (in most cases)
Learn how to build and test hypotheses to bolster a scientific approach to performance testing. Jeanne Jennings on January 2, 2025 There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really makes a difference. I … Continue reading Applying scientific method to performance
January 02, 2025 5 steps to take to get a promotion in 2025 If getting a title change and a raise is one of your resolutions this year, here’s what you’ll need to do. BY Jared Lindzon Americans hoping for a promotion in 2025 should prepare to face stiffer competition. Economic instability took a bite out … Continue reading 5 steps to take to get a promotion in 2025
January 01, 2025 Ski patrol strike for higher wages snarls the country’s largest ski resort Nearly 200 ski patrol and safety workers are on strike over demands for higher pay at Park City Mountain Resort. This week is the busiest ski week of the year. BY Reuters Holiday skiers at Utah’s Park City, the biggest … Continue reading Ski patrol strike for higher wages snarls the country’s largest ski resort
January 01, 2025 What to do if your manager keeps watching your Instagram Stories Steffi Cao tackles the problem of the lurking boss. BY Steffi Cao There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, … Continue reading What to do if your manager keeps watching your Instagram Stories
