Hi, Welcome Welcome back January 03, 2025 Net neutrality never stood a chance The Biden administration’s efforts to regulate internet providers were already on life support. A federal appeals court just pulled the plug. BY Issie Lapowsky A federal appeals court sealed the fate of the Biden administration’s efforts to regulate internet providers on Thursday, striking … Continue reading Net neutrality never stood a chance
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. Mike Pastore on January 3, 2025 Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $ 250 million. Mavely has a network of more than 120,000 creators who the company says drove more than … Continue reading The influencer marketing space kicks off 2025 with another acquisition
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let’s take a look at how we got here. Kim Davis on January 3, 2025 “If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut … Continue reading Will AI agents conduct the martech orchestra in 2025?
Pivoting To Performance KPI Management Draws On Data by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025 The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would … Continue reading Pivoting To Performance KPI Management Draws On Data
Brian Hart | January 3rd, 2025 Technical SEO involves optimizing your website’s technical aspects to help search engines crawl, index, and rank your site more effectively. Important elements of technical SEO include crawling, indexing, rendering, and website architecture. What is technical SEO? Technical SEO is the process of optimizing your website so that search engines … Continue reading Technical SEO for Beginners: A Step-by-Step Guide
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. Chris Wood on January 3, 2025 CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the doubleheader. … Continue reading CTV takeover: 2025 predictions
January 03, 2025 Instagram deletes AI profiles ‘managed by Meta’ after users complain of not being able to block them As tech giants lean into generative AI content to boost engagement, human users may discover that they have fewer options for avoiding it. BY Christopher Zara Nonhuman Instagram profiles are generating fresh scorn this week after … Continue reading How to block AI Instagram profiles ‘managed by Meta’
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
January 03, 2025 The most unexpected thing that will make you a great leader New research suggests that doing this one thing can make all the difference when managing a team. BY Tracy Brower If you’re a leader today, you’re likely facing intense demands to deliver business results, while also supporting people, and taking care of … Continue reading The most unexpected thing that will make you a great leader
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
