Hi, Welcome Welcome back Bombora’s B2B marketing customers can now reach audiences through Audigent’s private marketplaces. Kim Davis on January 23, 2025 B2B intent data platform Bombora announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products … Continue reading Bombora integrates with Audigent’s PMPs
January 25, 2025 Want to boost your status? Show up as a likable badass When people see you as caring and capable, they grant you status. BY Next Big Idea Club Alison Fragale is an organizational psychologist and a business school professor at the University of North Carolina Chapel Hill. Her work has been featured … Continue reading Want to boost your status? Show up as a likable badass
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year. Ryan Phelan on January 24, 2025 I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use … Continue reading Why smart marketers should front-load spending in 2025
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. Chris Robson on January 24, 2025 Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, … Continue reading How to use modern language models for enhanced sentiment analysis
January 24, 2025 Ageism at work affects everyone Why a multigenerational workplace brings value—and we shouldn’t hide our age! BY Ashley Cooksley If you’re under 40, ageism probably hasn’t crossed your mind much—yet. And that’s okay. When I was in my 20s and 30s, I wasn’t thinking about it, either. But there’s something about entering that … Continue reading Ageism at work affects everyone
One of the oldest players in the MAP market sells to a Washington-based SPAC. Mike Pastore on January 24, 2025 Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $ 53.2 million for Act-On, with $ 20 million in cash and the … Continue reading Marketing automation vendor Act-On acquired for $53 million
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. Greg Kihlstrom on January 23, 2025 What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members … Continue reading How to promote data literacy in your marketing team
Predicting what will happen gets all the attention, but knowing what won’t happen can be every bit as valuable. Mike Maynard on January 23, 2025 Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 … Continue reading 10 martech predictions of what won’t happen in 2025
Valentine’s Day Loves Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2025 Phones are littered with flowers, chocolates and jewelry ads targeted to celebrate love on Valentine’s Day just weeks after advertisers spent months reaching out to consumers during the holiday season. Google and Microsoft have caught on and have been rolling out a … Continue reading Valentine’s Day Loves Advertisers
Elon Musk says OpenAI doesn’t have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument. Constantine von Hoffman on January 23, 2025 Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay attention to things that … Continue reading AI-powered martech news and releases: January 23
