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Elon Musk’s $56 billion payday struck down again by this Delaware judge

Chancellor McCormick also rejected a massive fee request by plaintiff attorneys. BY Associated Press A Delaware judge has reaffirmed her ruling that Tesla must revoke Elon Musk’s multibillion-dollar pay package. Chancellor Kathaleen St. Jude McCormick on Monday denied a request by attorneys for Musk and Tesla’s corporate directors to vacate her ruling earlier this year requiring … Continue reading Elon Musk’s $56 billion payday struck down again by this Delaware judge

How Walmart, BMW and Heinz use AI partnerships to grow their business

Here are four principles for identifying and building strategic alliances with AI leaders. Sarah C. Weiss on December 2, 2024  Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities.  Co-innovation is a … Continue reading How Walmart, BMW and Heinz use AI partnerships to grow their business

Measuring marketing incrementality: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns. MarTechBot on December 2, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Measuring marketing incrementality: Best of the MarTechBot

Google Searches, Android Have Become Bigger Targets For Malvertising

Google Searches, Android Have Become Bigger Targets For Malvertising by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2024 Tech support scammers last month targeted eBay customers in the U.S. by way of fraudulent Google ads. In a few separate searches, Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts. Malvertising — … Continue reading Google Searches, Android Have Become Bigger Targets For Malvertising

GenAI must win consumer trust if it is going to transform search marketing

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024   Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing

Europe’s auto companies plan plant closures and layoffs

Stellantis and Valeo are among the auto companies that flagged layoffs and site closures announced in recent months. BY Reuters A slew of automotive companies have recently announced plant closures and big layoffs in Europe as they struggle with weak demand, high production costs, competition from Chinese rivals, and slower-than-expected electric vehicle transition. Below are some … Continue reading Europe’s auto companies plan plant closures and layoffs

Retirement saving and spending can be complicated. Here’s what psychology says

Before retirement, a person may be more susceptible to present bias because their future labor income is uncertain, and they don’t yet feel an ownership of that money. BY Associated Press The narrative of a miserly, Scrooge-like figure hoarding his wealth for years instead of enjoying his retirement might seem unbelievable—but unfortunately, it isn’t relegated only … Continue reading Retirement saving and spending can be complicated. Here’s what psychology says

Bend the web to your will with this page-transforming power tool

Who knew the web could look this good?! BY Chris Hoffman Modern web pages aren’t exactly what you’d call “minimal.” All text aside, they’re almost always overflowing with images, ads, and other extraneous elements. Whether you want to print a page, archive it as a PDF for future reference, or even just read it without getting … Continue reading Bend the web to your will with this page-transforming power tool