Hi, Welcome Welcome back Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Google executives have long said … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?
May 27, 2025 Why your workplace needs more “Gracious Professionalism”? BY Chris Moore When most people think about innovation, they imagine sprints, whiteboards, late nights, and the relentless pace of deadlines. What’s often missing from this image are genuine acts of kindness and empathy—but perhaps they should be at the center.? As the leader of FIRST … Continue reading Why your workplace needs more “Gracious Professionalism”
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. Greg Kihlstrom on April 15, 2025 Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the … Continue reading The strategic rise of the marketing analyst in the age of AI
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions. Frans Riemersma on April 14, 2025 Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to … Continue reading What genAI means for your marketing skills
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget Brian Tatarnic Apr 14, 2025 In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets. The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital … Continue reading 8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget
What Happens To Google Ads When AI Agents Collaborate by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2025 Safe Superintelligence (SSI), cofounded by former Open AI scientist Ilya Sutskever, has become the latest AI startup to gain backing from Google and Nvidia. SSI’s value is now estimated at $32 billion in a round of funding led … Continue reading What Happens To Google Ads When AI Agents Collaboate
April 13, 2025 Black Americans express their faith at work more than other racial groups, studies show BY The Conversation Nearly 40% of Black workers feel comfortable talking about their faith with people at work, the highest of any U.S. racial group, our two recent studies found. But they also risk facing religious discrimination. For the … Continue reading Black Americans express their faith at work more than other racial groups, studies show
April 13, 2025 Why the best time to solve problems might be the middle of the night BY Alina Dizik Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the … Continue reading Why the best time to solve problems might be the middle of the night
