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Creating personas for account-based marketing (ABM): Best of the MarTechBot

ABM Marketing

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns. MarTechBot on December 16, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Creating personas for account-based marketing (ABM): Best of the MarTechBot →

Small businesses lean into ‘cozy’ and ‘festive’ trends this holiday season

Small Business Challenges

Comforting items are selling this holiday season: Scarves, hats, and gloves, humorous Christmas and Hanukkah cards and bright colors. BY Associated Press After the busy Black Friday holiday weekend, Kristen Tarnol, owner of Emerald Forest Gifts in Studio City, California, is already asking her supplier to send more fuzzy alpaca scarves and warm slippers that were … Continue reading Small businesses lean into ‘cozy’ and ‘festive’ trends this holiday season →

Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS

SEO Mistakes

Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2024 Paid search has become the most effective channel to drive awareness for Hilton, Gino Abbate, vice president of Americas marketing at the company, said during an interview at the MediaPost Performance Marketing Insider Summit. “In a performance world … Continue reading Don’t Fall For Seemingly ‘Sexy, High And Sweet’ ROAS →

The Montana-based mapping company turning hikers into confident explorers

Business Development

Missoula-based onXmaps is bucking sluggish trends in the tech industry with quadruple-digit revenue growth in the past six years. BY Anna-Louise Jackson Paper maps may have made a bit of a comeback lately, but let’s face it: for most of us, they’re no match for the convenience of Google Maps or Apple Maps. That convenience, however, … Continue reading The Montana-based mapping company turning hikers into confident explorers →

Eddie AI is one of the best video editing tools out there

AI Video Tools

Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there →

The unexpected lesson in inspired leadership from ‘Groundhog Day’

Leadership Lessons

When we model commitment to pursuing excellence in our work and our character, we can’t help but inspire those around us to expect more from ourselves as well. BY Yonason Goldson If you haven’t seen the movie Groundhog Day, you’re either very old, very young, or completely detached from contemporary culture.?Upon its release in 1993, the … Continue reading The unexpected lesson in inspired leadership from ‘Groundhog Day’ →

‘Forever chemicals’ are hard to break down, but light works

Business Development

PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works →

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