Hi, Welcome Welcome back May 29, 2025 Prioritize mental health as a business imperative BY Bryony Winn and Corbin Petro If you break your arm, you get a cast. If your cholesterol is high, you get a prescription. But what happens when what ails you is mental, behavioral, or emotional in nature? Too often, the answer is: … Continue reading Prioritize mental health as a business imperative
The Consumer Financial Protection Bureau has cut 90 percent of its employees The reduced department has been ordered to focus on traditional lending fraud. anna washenko Fri, Apr 18, 2025 Reuters / Reuters The Consumer Financial Protection Bureau has been reduced to a skeleton crew. The department, which was created to oversee … Continue reading The Consumer Financial Protection Bureau has cut 90 percent of its employees
LG TVs may soon watch you watching them to monitor how you feel about what’s on the screen. Someone send them a copy of “1984” fast. Constantine von Hoffman on April 17, 2025 Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; … Continue reading AI-powered martech news and releases: April 17
Marketers Find Performance Advertising A Tariff Workaround by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2025 Marketers are paying little attention to Chinese factories flooding TikTok with videos urging Americans to buy direct from them to bypass U.S. President Trump’s tariffs. In one video a man stands on a factory floor claiming to have access to manufacturers that … Continue reading Marketers Find Performance Advertising A Tarriff Workaround
B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. Philip Black on April 17, 2025 In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base … Continue reading Driving customer growth with value-based B2B marketing
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions. Mike Pastore on April 16, 2025 HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said … Continue reading HubSpot expands its AI capabilities with Dashworks acquisition
Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2025 AI Brand Agent, an intelligent assistant that can analyze brand data and guidelines to generate custom insights, predict trends, and recommend content strategies tailored to each client’s unique brand identity — launched this week from Mod Op, a full-service … Continue reading Brand-Aware AI Assistant Capitalizes On Predictive, Performance, Personalization
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
May 27, 2025 How AI is making the invisible visible in branding BY Sooyoung Cho In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human … Continue reading How AI is making the invisible visible in branding
You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
