New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
Google Ads has long been a go-to platform for advertisers looking to reach a global audience, optimize campaigns, and drive measurable results. For advertisers managing large-scale campaigns, Google Ads Editor is an incredible tool that helps simplifies & enhances the management process. Whether you’re working with a few campaigns or hundreds, Google Ads Editor … Continue reading The Advantages & Benefits of Using Google Ads Editor
Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025 Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities … Continue reading Contentstack acquires CDP Lytics
January 08, 2025 Exxon Mobil is suing over attacks on its recycling efforts The lawsuit was filed against environmental groups and California’s attorney general. BY Reuters Exxon Mobil filed a lawsuit on Monday against California Attorney General Rob Bonta and several environmental groups, court records show, accusing them of defaming and disparaging the oil giant’s advanced … Continue reading Exxon Mobil is suing over attacks on its recycling efforts
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025 Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment
January 08, 2025 ‘My goal is to spend under $1,000 this month’: The no-buy movement is making waves on TikTok Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation. BY Eve Upton-Clark The no-buy trend isn’t anything new, but it gains fresh momentum every January, right on the heels … Continue reading ‘My goal is to spend under $1,000 this month’: The no-buy movement is making waves on TikTok
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025 Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know
How Audio Investments Increase Branded Search Volume by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025 It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based … Continue reading How Audio Investments Increase Branded Search Volume
January 07, 2025 The Surgeon General just wrote you a prescription for happiness. Here’s what it says Vivek Murthy, who focused much of his efforts on the epidemic of loneliness in America, is making one last recommendation before leaving office. BY Jennifer Mattson Outgoing United States Surgeon General Dr. Vivek Murthy just released his Parting Prescription … Continue reading The Surgeon General just wrote you a prescription for happiness. Here’s what it says
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics. Chris Wood on January 7, 2025 The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $ 241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. … Continue reading Holidays deliver on record-setting ecommerce expectations
