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GAI Performance Jumps For Media Buyers On The Open Internet

Hi, Welcome Welcome back GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet →

Uber staff revolts over return-to-office mandate

May 09, 2025 Uber staff revolts over return-to-office mandate BY Chris Stokel-Walker and Jessica Bursztynsky Uber is facing internal staff unrest as it attempts to implement a three-day-per-week return to office (RTO) mandate and stricter sabbatical eligibility.  An all-hands meeting late last month descended into acrimony as staff flooded the online meeting chat with queries about why … Continue reading Uber staff revolts over return-to-office mandate →

Integration isn’t a martech problem, it’s an organizational one

Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025     “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one →

Figma’s new tools create a design-to-deployment ecosystem

Figma’s new tools create a design-to-deployment ecosystem Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix. May 8, 2025     Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim … Continue reading Figma’s new tools create a design-to-deployment ecosystem →

Search Traffic Down 10%: What’s Happening And Where It’s Going

Search Traffic Down 10%: What’s Happening And Where It’s Going by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2025 Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance.   AI, algorithms, and platform changes are being blamed for declining visibility, but the real issue is … Continue reading Search Traffic Down 10%: What’s Happening And Where It’s Going →

The new “Day One” playbook for progressive leaders in 2025

May 07, 2025 The new “Day One” playbook for progressive leaders in 2025  BY Neil Barrie The speed and breadth of the changing political/cultural status quo in the U.S. has been breathtaking and disorienting for brand leaders across the tech/business community. Some leaders ??have gone all in to kiss the ring of the new status quo. … Continue reading The new “Day One” playbook for progressive leaders in 2025 →

Martech Landscape 2025: Growing, shrinking and reshaping all at once

  Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025     Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once →