Apple, Google Face Challenges Across EU by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2025 The European Commission in recent months seems to have pursued more aggressive regulations toward U.S.-based big tech firms in the ad industry, more so than in the past. For the most part, big tech companies have become more confident in challenging … Continue reading Apple, Google Face Challenges Across EU
February 21, 2025 How ‘Trump Take Egg’ captured the mood of an inflation-weary nation A simple phrase about egg prices has turned into a viral meme holding Trump accountable for inflation. BY Joe Berkowitz Which came first: the up-for-grabs blame over inflation or the meme about it? Either way, both have lately caused a stir on … Continue reading How ‘Trump Take Egg’ captured the mood of an inflation-weary nation
February 21, 2025 How to make work fair with practical and data-driven strategies The crux of making work fair is that it must be part of every single person’s job. BY Next Big Idea Club Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a … Continue reading How to make work fair with practical and data-driven strategies
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. Stephanie Trovato on February 21, 2025 You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a … Continue reading 3 reasons your paid social ads aren’t converting (and how to fix them)
Apple is adding tens of thousands of recipes to News+ A new Food section will also include stories about healthy eating, restaurants and more. kris holt Fri, Feb 21, 2025 Kris Holt Apple is set to give News+ subscribers more than a soupçon of fresh material. When iOS 18.4 and iPadOS 18.4 … Continue reading Apple is adding tens of thousands of recipes to News+
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. Constantine von Hoffman on February 20, 2025 Agentic AI — which is a couple of apps working together and not a true AI agent — is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them … Continue reading AI-powered martech news and releases: February 20
February 21, 2025 Substack bets big on video as TikTok’s future remains uncertain With new mobile video publishing and monetization tools, Substack is making it easier for creators to own their audience—and their income. BY Eve Upton-Clark With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of (March … Continue reading Substack bets big on video as TikTok’s future remains uncertain
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025 Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
February 21, 2025 This company is paying employees $10,000 to return to the office Many workers say they would take a pay cut if they were allowed to work from home. Celebrity video platform Cameo is willing to give its employees a raise—and other perks—to lure them back to the office. BY Pavithra Mohan This … Continue reading This company is paying employees $10,000 to return to the office
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. Melissa Reeve on February 20, 2025 AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing … Continue reading How to unlock the true potential of AI with adaptive structure
