Hi, Welcome Welcome back July 25, 2025 Brand loyalty is fading. Here’s how to win it back BY Sunny Bonnell and Ashleigh Hansberger There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone asks, “Why … Continue reading Brand loyalty is fading. Here’s how to win it back
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency. Stephanie Trovato on July 24, 2025 A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was chaotic. The strategy was strong. The ideas were … Continue reading Transform your content creation from chaos to consistent brilliance
Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance. Mark Stouse on July 24, 2025 at 9:18 am | Reading time: 6 minutes In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the … Continue reading Your go-to-market vendor decisions are now a personal legal risk
Google Hits Back At Pew Report by Laurie Sullivan , Staff Writer, July 24, 2025 Google’s Q2 earnings, reported Wednesday, show that AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AI Overviews now has 2 billion monthly users and apparently has not reduced the need to … Continue reading Google Hits Back At Pew Report
July 24, 2025 Data nerds are banding together to preserve government information under attack by the Trump administration BY Associated Press The data nerds are fighting back. After watching data sets be altered or disappear from U.S. government websites in unprecedented ways after President Donald Trump began his second term, an army of outside statisticians, demographers … Continue reading Data nerds are banding together to preserve government information under attack by the Trump administration
With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025 Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work?
July 24, 2025 How to keep your company’s boomers happy by making the office Gen Z-friendly Today, the workforce is aging rapidly, but only 10% of companies have a strategy to retain mature workers, according to a survey by career support platform HR Brain. Since the 1980s, Pew Research Center reports the number of workers … Continue reading How to keep your company’s boomers happy by making the office Gen Z-friendly
A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks. Ana Mourão on July 23, 2025 Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing … Continue reading Why AI spending isn’t boosting marketing
AI Search Diverges: Google vs. ChatGPT by Laurie Sullivan , Staff Writer, July 23, 2025 The implications for marketers are staggering as AI-driven search transforms the ways users find and use online information. Experts are monitoring these shifts to assess the effects on engagement. In a detailed comparison of OpenAI ChatGPT and Google AI across … Continue reading AI Search Diverges: Google vs. ChatGPT
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach. Tanya Thorson on July 22, 2025 Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the … Continue reading How omni-conscious brands win in a buyer-first, fragmented world
