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5 underrated tools to boost your B2B PPC performance

These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025   Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential.  With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance

How to level-up your freelancing career in 2025

February 23, 2025 How to level up your freelancing career in 2025 From how to find more clients to how to prevent AI from taking your gigs, here are tips from a longtime freelancer on improving your freelance business. BY Brian Honigman Longevity with freelancing is entirely possible if you’re intentional, adaptable, and development-oriented. Freelancers should … Continue reading How to level-up your freelancing career in 2025

Apple’s hidden white noise feature may be just the productivity boost you need

February 22, 2025 Apple’s hidden white noise feature may be just the productivity boost you need I use Background Sounds to improve my focus. Here’s how you can use it, too. BY Michael Grothaus As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not … Continue reading Apple’s hidden white noise feature may be just the productivity boost you need

Unlocking the power of marketing mix modeling solutions

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. David Walters on February 21, 2025   This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders have long … Continue reading Unlocking the power of marketing mix modeling solutions

How to motivate staff when automating your business

February 21, 2025IMPACT COUNCIL How to motivate staff when automating your business Yes, there’s fear of change, but there are also emerging playbooks where everyone wins. BY Matthew A. Chang and Kate McAfoose Clearly, automation will affect labor in 2025. But we maintain that when implemented well, automation elevates our employees and empowers our American workers … Continue reading How to motivate staff when automating your business