Meta is trying to stop a former employee from promoting her book about Facebook Sarah Wynn-Williams has resurfaced details about Mark Zuckerberg’s attempts to bring Facebook to China. karissa bell Updated Thu, Mar 13, 2025 Chesnot via Getty Images Meta has notched an early victory in its attempt to halt a surprise … Continue reading Meta is trying to stop a former employee from promoting her book about Facebook
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. Constantine von Hoffman on March 12, 2025 Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may … Continue reading Are synthetic audiences the future of marketing testing?
March 13, 2025 How you can help save declining butterflies BY The Conversation If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis … Continue reading How you can help save declining butterflies
March 12, 2025 How to elevate midcareer workers’ potential BY Carrie Varoquiers and Mona Mourshed Two powerful forces are dramatically reshaping the current world of work—artificial intelligence and an aging workforce. While we can see that the way we work is changing, we need to move quickly to effectively cope with both. Currently, AI, machine learning, digitization, … Continue reading How to elevate midcareer workers’ potential
AI Search Seems Confident About Inaccurate Answers by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2025 When a person admits to making a mistake rather than trying to cover it up, they gain credibility. At least I like to think that’s true. If a machine makes a mistake, how do we know? We expect AI-based … Continue reading AI Search Confident About Inaccurate Answers
When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages. Shama Hyder on March 12, 2025 Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection … Continue reading How to inflation-proof your marketing in 2025
March 12, 2025 What’s needed to create future-facing brands? BY David Placek With the advent of generative AI and other advanced technologies like quantum computing, we are entering a period of massive innovation. It is likely we are about to see more future-facing products and services than we witnessed in the past 25 years. These companies … Continue reading What’s needed to create future-facing brands?
March 11, 2025 Why real estate must embrace the platform economy BY Linus Kjellberg For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P … Continue reading Why real estate must embrace the platform economy
Ads could come to Google’s conversational search experience, but some advertisers are skeptical about performance. Anu Adegbola on March 11, 2025 Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is … Continue reading Google is exploring ads in new AI Mode
March 12, 2025 Stacy Palmer unpacks the nonprofit sector’s existential test BY Robert Safian President Donald Trump’s dramatic cuts to U.S. government grants are destabilizing every corner of the nonprofit sector, leaving organizations scrambling to adapt. Stacy Palmer, CEO of The Chronicle of Philanthropy, explores how organizations can adjust to the unpredictable philosophy of the new … Continue reading Stacy Palmer unpacks the nonprofit sector’s existential test
