One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
April 27, 2025 Is Apple falling behind on hardware? BY Sam Byford If you’ve followed Apple for any length of time, you’ve no doubt come across the notion that the company doesn’t rush into adopting cutting-edge technology; instead, it waits until it can do it right. “We don’t feel an impatience to be first,” CEO … Continue reading Is Apple falling behind on hardware?
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise. Constantine von Hoffman on April 24, 2025 Can OpenAI make money? Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when it … Continue reading AI-powered martech releases and news: April 24
April 26, 2025 Elon Musk’s Trump gamble is costing him bigly BY Jay Willis Tesla released its quarterly earnings report on Tuesday, its first since the company’s chief executive, Elon Musk, took up residence in the Trump White House and immediately began trying to fire federal workers, gut regulators, and illegally withhold funding from recipients … Continue reading Elon Musk’s Trump gamble is costing him bigly
MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers. Danny Goodwin on April 25, 2025 Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion … Continue reading ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025 The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more
YouTube Ad Revenue Jumps 10.3% To $8.9B by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2025 Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in the first quarter of 2025. Its YouTube TV service has become one of the top … Continue reading YouTube Ad Revenue Jumps 10.3% To $8.9B
