Hi, Welcome Welcome back Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Nicola Agius on April 5, 2024 Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1, … Continue reading Reminder – Google is turning off all Universal Analytics services and APIs
Latest Posts
Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Corporate America is embracing gender-neutral titles—for now
April 05, 2024 Corporate America is embracing gender-neutral titles—for now More companies are beginning to use the term ‘chair’ rather than ‘chairman.’ But will this shift persist? BY Pavithra Mohan In November, Intel noted in a regulatory filing that the company’s board had approved “amendments to delete outdated references” and “utilize gender-neutral terms.” The line … Continue reading Corporate America is embracing gender-neutral titles—for now
Apple layoffs: iPhone maker cuts over 600 jobs after reportedly killing off car its project
April 05, 2024 Apple layoffs: iPhone maker cuts over 600 jobs after reportedly killing off its car project The tech giant has filed a WARN notice with the state of California. BY Michael Grothaus Since late 2022, every major tech company has initiated mass layoffs—with the exception of Apple. But now that is finally about to … Continue reading Apple layoffs: iPhone maker cuts over 600 jobs after reportedly killing off car its project
Chase launches media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. Chris Wood on April 5, 2024 This week, Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired … Continue reading Chase launches media network
How to deal with a narcissistic coworker
April 05, 2024 How to deal with a narcissistic coworker Maintaining emotional resilience is crucial to dealing with narcissistic coworkers. BY Arianna O’Dell Picture this: You’ve landed that coveted new job but as you settle into your role, you notice a subtle erosion of your self-worth and confidence. This experience might mean you are dealing with … Continue reading How to deal with a narcissistic coworker
Email excellence: The top 10 traits of highly effective email marketers
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers
Apple cuts over 700 jobs following its car and display project closures
Apple cuts over 700 jobs following its car and display project closures Eight offices in Santa Clara, California were affected by the layoffs. Mariella Moon Fri, Apr 5, 2024 Apple Over 700 people at Apple have recently lost their jobs, according to the latest WARN report posted by the Employment Development Department of California … Continue reading Apple cuts over 700 jobs following its car and display project closures
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Chris Wood on April 4, 2024 Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a … Continue reading LinkedIn introduces CTV ads for B2B campaigns
AI-powered martech releases and news: April 4
AI is great for users, but it’s as bad for its creators’ bottom lines as it is for the environment. Constantine von Hoffman on April 4, 2024 AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines … Continue reading AI-powered martech releases and news: April 4
Random Posts
Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions
7 Annoying Ways Your Website Content Makes Customers Hate You
2 Common Small Business Brand Traps to Avoid
Manage Your Brand and Your Bottom Line Will Follow
How Small Businesses Can Use Location Data to Fuel Decisions
AMP: Do or die? Session recap from SMX West
Quickstart: The 3-Step Path to Creating Customer Avatars
Personal URLs: Why You Need One
6 Most Important Principles Of Social Media Management
