Costs Of Google Ads Rise As Conversions Improve by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2025 Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It’s not clear whether artificial intelligence (AI) is playing a role in the increase. Executives have said advertisers may experience … Continue reading Costs Of Google Ads Rise As Conversions Improve
Marketers have lots of AI, but not enough direction Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively. May 20, 2025 Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according … Continue reading Marketers have lots of AI, but not enough direction
What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones Wisam Abdulaziz May 20, 2025 Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
May 20, 2025 AI advances may threaten women’s jobs more than men’s BY Sarah Bregel Women may be at a heightened risk for being edged out of their job (or having their duties change) due to AI. According to a new study, jobs disproportionately done by women, especially in higher income countries, are more steadily becoming … Continue reading AI advances may threaten women’s jobs more than men’s
How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content Brian Hart May 20, 2025 Don’t let valuable content sit idle – reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts … Continue reading How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content
AI promises a shortcut, but creative teams are taking the scenic route AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. May 20, 2025 Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the … Continue reading AI promises a shortcut, but creative teams are taking the scenic route
What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like?
Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2025 The public Open Web Index, a pan-European project set to launch in early trials next month, hopes to reduce Europe’s reliance on Google and Bing and create the free flow of information. If implemented in … Continue reading Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
May 19, 2025 Why governments keep losing the ‘war on encryption’ BY The Conversation Reports that prominent American national security officials used a freely available encrypted messaging app, coupled with the rise of authoritarian policies around the world, have led to a surge in interest in encrypted apps like Signal and WhatsApp. These apps prevent anyone, … Continue reading Why governments keep losing the ‘war on encryption’
Does having different teams work in disparate applications do more harm than good? Mike Pastore on May 19, 2025 As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their … Continue reading Have we point solution-ed ourselves into martech madness?
