Does having different teams work in disparate applications do more harm than good? Mike Pastore on May 19, 2025 As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their … Continue reading Have we point solution-ed ourselves into martech madness?
May 19, 2025 Rite Aid is closing 95 more stores after selling assets to CVS and others: See the full list of locations across 6 states BY Christopher Zara Rite Aid is moving quickly to close additional store locations after selling a substantial chunk of its pharmacy business to other companies last week. The drugstore chain, … Continue reading Rite Aid is closing 95 more stores after selling assets to CVS and others: See the full list of locations across 6 states
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
May 17, 2025 The real reason Starbucks baristas are so angry about its new dress code BY Grace Snelling On Monday, Starbucks rolled out a new dress code as part of its larger corporate overhaul. But union workers say the change is both restrictive and unproductive—and now, baristas are walking out. The dress code comes as … Continue reading The real reason Starbucks baristas are so angry about its new dress code
Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. Stephanie Trovato on May 16, 2025 You burned through $ 5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? You’re not alone. Many marketers are … Continue reading 3 ways to get more from your paid social ad spend
May 17, 2025 Treat yourself to a taste of the weird web of yesteryear BY Chris Hoffman The web wasn’t always like it is now. It used to be weirder—in a good way. And it still can be. After all, we all occasionally need a tranquil break amidst a hectic day—be it a beautiful sunset, the … Continue reading Treat yourself to a taste of the weird web of yesteryear
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here’s how to avoid the same mistake. Jay Mandel on May 16, 2025 In April, Warner Music Group sued the viral bakery chain Crumbl for $ 23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper … Continue reading Crumbl’s legal trouble shows the risks of shortcut marketing
Cable giants Cox and Charter agree to $34 billion merger The merger will need to pass antitrust enforcement. matt tate Updated Sat, May 17, 2025 Charter Two of the largest cable companies in the US are intent on merging. Charter Communications’ proposed acquisition of Cox Communications — the largest division of Cox Enterprises … Continue reading Cable giants Cox and Charter agree to $34 billion merger
May 16, 2025 TikTok wants to help people unplug, but not everyone wants a digital detox BY Eve Upton-Clark Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate—without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a … Continue reading TikTok wants to help people unplug, but not everyone wants a digital detox
AI isn’t replacing writers — it’s making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content. Constantine von Hoffman on May 16, 2025 The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters … Continue reading How to make your content stand out in the ocean of AI slop
