Hi, Welcome Welcome back DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results Sophie Atkinson Suswati Basu DraftKings and ESPN made their new agreement public on Thursday (November 6) as the broadcaster replaced PENN Entertainment with DraftKings as the exclusive ‘Official Sportsbook and Odds Provider.’ The partnership means fans … Continue reading DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. Joe Cunningham on November 6, 2025 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all … Continue reading 6 steps to writing emails that get opened and acted on
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
November 06, 2025 How company culture drives AI strategy success
At the November MarTech Conference, we discussed how AI can help marketers in their market research. MarTechBot on November 6, 2025 Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan … Continue reading AI is your key to better market research and planning
Marketers love AI, but the sector’s growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. Constantine von Hoffman on November 5, 2025 “How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, … Continue reading If the AI bubble bursts, marketing could take the first hit
November 06, 2025 When you’re asked to apply for a promotion—but you’re not sure you want it
November 06, 2025 This hidden pattern could be sabotaging high performers
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. Adam Weiss on November 5, 2025 AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated … Continue reading 5 ways AI is changing where and how influence happens in affiliate marketing
November 05, 2025 McDonald’s is losing its lowest-income customers—and it’s not hard to see why
