Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. Scott Gillum on June 17, 2025 You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your … Continue reading Do LinkedIn videos work better than blogs? Here’s the data
June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumers—96%—say they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles. Melissa Reeve on June 17, 2025 I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy … Continue reading Lessons from letting AI vibe code a landing page
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones. Constantine von Hoffman on June 17, 2025 Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist … Continue reading Study shows AI agents struggle with CRM and confidentiality
Peak Design’s new tripods take aim at the professional set The Pro Tripod will come in three styles: standard, lite and tall. will shanklin Tue, Jun 17, 2025 Peak Design / Kickstarter Peak Design is building on the success of its innovative Travel Tripod. The photography accessory maker is launching a new Pro Tripod on … Continue reading Peak Design’s new tripods take aim at the professional set
June 16, 2025 Kering bets on Renault boss Luca de Meo to revive Gucci BY Anna-Louise Jackson Francois-Henri Pinault, the billionaire heir who has headed up the French fashion house Kering Group for the past 20 years, has picked the CEO of automaker Renault to be his successor. The stock market’s reaction? That’s gucci. Shares of … Continue reading Kering bets on Renault boss Luca de Meo to revive Gucci
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025 Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility
June 16, 2025 At Home closing? Bankruptcy puts dozens of stores at risk of shutting down BY Grace Snelling At Home, the big-box home decor and furnishings brand, is the most recent in a series of home goods stores, including Big Lots and True Value, to file for bankruptcy in recent months. Today, the company announced … Continue reading At Home closing? Bankruptcy puts dozens of stores at risk of shutting down
You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves?
June 15, 2025 How to use AI to write your résumé BY K.R. Callaway Love or hate AI, it’s reshaping how we apply to jobs. While nearly a third of job candidates think AI is hurting their job search, according to recent research from Career Group Companies, the same report found 62% of candidates using AI … Continue reading How to use AI to write your résumé
