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Pick Me! Growing List Shows Agentic Preferences For Purchases

AI Marketing Tools

Pick Me! Brands Can No Longer ‘Buy Their Way’ Into Consumers’ Hearts by Laurie Sullivan , Staff Writer, November 5, 2025 Agencies and ad-technology companies are rolling out simulation tools to tell brands how to get the AI-based agents to recommend their products to consumers.  Jellyfish, an agency under The Brandtech Group, released one on … Continue reading Pick Me! Growing List Shows Agentic Preferences For Purchases →

🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)

Google Tools

  How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)   Wisam Abdulaziz   Nov 5, 2025     Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) →

How GA4 records traffic from Perplexity Comet and ChatGPT Atlas

Google Analytics

AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025   As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas →

UK High Court sides with Stability AI over Getty in copyright case

AI Under Legal

  UK High Court sides with Stability AI over Getty in copyright case A judge ruled in Stability’s favor despite finding some evidence of copyright infringement. Matt Tate Tue, November 4, 2025 Stability AI Stability AI has partially succeeded in defending itself against accusations of copyright infringement. As reported by The Guardian, Stability AI prevailed … Continue reading UK High Court sides with Stability AI over Getty in copyright case →

Two-thirds of listeners say podcasts recommendations drive purchase decisions

Podcasts Marketing

Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found. Mike Pastore on November 4, 2025   A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters … Continue reading Two-thirds of listeners say podcasts recommendations drive purchase decisions →

Sportradar acquires IMG ARENA to boost global sports data expansion efforts

Data Integration

Sportradar acquires IMG ARENA to boost global sports data expansion efforts Ross Kilvington   Suswati Basu     Sports technology company Sportradar has completed the acquisition of IMG ARENA. This acquisition includes the rights to IMG ARENA’s global sports betting portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. IMG ARENA is a … Continue reading Sportradar acquires IMG ARENA to boost global sports data expansion efforts →

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