September 29, 2025 Why Maxwell House coffee just changed its name to Maxwell Apartment Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a … Continue reading Why Maxwell House coffee just changed its name to Maxwell Apartment
Fire up your marketing brain with the quotes that caught our attention at the September event. Mike Pastore on September 29, 2025 The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, Snowflake and … Continue reading 10 of the most thought-provoking quotes from the September MarTech Conference
Are Google Ad-Tech Divestitures Feasible? by Laurie Sullivan , Staff Writer, September 29, 2025 Google had a difficult day on Friday, the fifth day of its monopoly case. At least one report suggested that the Department of Justice (DOJ) strengthened one important part of the case. The DOJ’s witnesses — some focused on engineering — … Continue reading Are Google Ad-Tech Divestitures Feasible?
September 29, 2025 Exclusive: REI’s CEO shares the retailing co-op’s growth strategy Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading Exclusive: REI’s CEO shares the retailing co-op’s growth strategy
September 28, 2025 OpenAI’s first major brand campaign wants to win your heart and mind A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that … Continue reading OpenAI’s first major brand campaign wants to win your heart and mind
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025 For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve … Continue reading When customers move like starlings — and what it means for segmentation
September 28, 2025 What to know about leucovorin, the drug the Trump administration says can treat autism The US government has announced controversial guidance on the prevention and treatment of autism in children. New health recommendations aim to discourage pregnant women from taking the painkiller paracetamol—also known as acetaminophen and by the brand name Tylenol—to … Continue reading What to know about leucovorin, the drug the Trump administration says can treat autism
September 28, 2025 How and why to celebrate an accomplishment Watch any sporting event live or on television, and you’re guaranteed to be treated to the spectacle of at least one athlete celebrating. Football players develop elaborate dances in the endzone following a touchdown. Soccer players will tear off their shirts as they run to … Continue reading How and why to celebrate an accomplishment
At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. MarTechBot on September 26, 2025 At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are so … Continue reading Underutilized data sources: Unlocking what marketers already have
September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right
