September 30, 2025 Shift the AI conversation from cost cutting to revenue AI isn’t a cost-cutting tool. It’s a revenue multiplier. Yet too many companies are stuck asking how AI can help them run leaner with fewer people, faster processes, lower costs. That question won’t unlock exponential growth. The better one is: How can AI … Continue reading Shift the AI conversation from cost cutting to revenue
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move. Mike Pastore on September 30, 2025 Zeta Global announced Tuesday it entered into a definitive agreement to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow. … Continue reading Zeta Global acquires enterprise software business from Marigold
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan. Mike Pastore on September 30, 2025 ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes over 25 AI agents that work continuously to assist marketers. The … Continue reading ActiveCampaign declares ‘the days of classic marketing automation are over’
September 30, 2025 The 10 most-disruptive companies in AI—outside of the Magnificent 7 When it comes to artificial intelligence, a handful of publicly traded companies tend to dominate the discussion. Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla get the lion’s share of the attention – and deservedly so. But dig a little deeper … Continue reading The 10 most-disruptive companies in AI, outside of the Magnificent 7
Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. Constantine von Hoffman on September 29, 2025 GenAI search products like AI Overview are as bad for buyers as they are for marketers. Where traditional search once provided pages of possible vendors, the new tools collapse … Continue reading Why genAI search is as bad for shoppers as it is for marketers
September 30, 2025 How great leaders step into new roles Across all sectors of the economy, there is a lot of churn in leadership right now going all the way to the top. The C-suite and its equivalent in many organizations has become a merry-go-round. When a new leader is hired into a key role, … Continue reading How great leaders step into new roles
September 30, 2025 How freelancing became the new entry-level job The evidence is mounting. There was a time when a college degree all but guaranteed a job. Not anymore. For decades, entry-level roles served as the primary on-ramp into the workforce for college graduates. They offered young professionals a foothold—an opportunity to build experience, earn … Continue reading How freelancing became the new entry-level job
At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. MarTechBot on September 29, 2025 At the September 2025 MarTech Conference, Jessica Kao, director of B2B GTM transformation advisory at Adobe, moderated a powerhouse panel on one of the hardest questions facing enterprises today: How … Continue reading How to get your organization aligned for the AI age
September 29, 2025 Why Maxwell House coffee just changed its name to Maxwell Apartment Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a … Continue reading Why Maxwell House coffee just changed its name to Maxwell Apartment
