US labor board drops allegation that Apple’s CEO violated employees’ rights In 2021, Tim Cook sent a staff email that warned people against leaking confidential information. Mariella Moon UpdatedSat, September 27, 2025 Reuters / Reuters The National Labor Relations Board has withdrawn “many of the claims” it made against Apple in relation to cases brought … Continue reading US labor board drops allegation that Apple’s CEO violated employees’ rights
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OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
How to use AI to hone your emotional intelligence
September 27, 2025 How to use AI to hone your emotional intelligence A quiet crisis is brewing in today’s workforce, and it’s not about automation or AI replacing jobs. It’s about the erosion of human skills that make teams work: communication, empathy, adaptability, and emotional intelligence. These so-called “soft skills” are proving to be among … Continue reading How to use AI to hone your emotional intelligence
How to see inside the AI funnel by Semrush Enterprise
Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy. Semrush Enterprise on September 26, 2025 For two decades, marketing was a game of visibility and performance metrics. We built funnels, tracked clicks and optimized journeys because we could see what was … Continue reading How to see inside the AI funnel by Semrush Enterprise
TikTok US Latest Version Valued At An Estimated $14B
TikTok US Latest Version Valued At An Estimated $14B by Laurie Sullivan , Staff Writer, September 26, 2025 Is it a done deal? President Trump signed an executive order on Thursday evening outlining the terms of the deal to transfer TikTok to U.S. owners. The transaction, per Vice President JD Vance, valued the business at … Continue reading TikTok US Latest Version Valued At An Estimated $14B
CLV is the growth metric that marketing can’t fake
Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. Shiv Gupta on September 26, 2025 In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense … Continue reading CLV is the growth metric that marketing can’t fake
TikTok US Valued At An Estimated $14B
TikTok US Latest Version Valued At An Estimated $14B by Laurie Sullivan , Staff Writer, September 26, 2025 Is it a done deal? President Trump signed an executive order on Thursday evening outlining the terms of the deal to transfer TikTok to U.S. owners. The transaction, per Vice President JD Vance, valued the business at … Continue reading TikTok US Valued At An Estimated $14B
The online backlash to Trump’s Tylenol takedown
September 26, 2025 The online backlash to Trump’s Tylenol takedown This week, President Donald Trump and Robert F. Kennedy Jr., his secretary of health and human services, suggested a link between Tylenol use during pregnancy and autism. The claim, which has been widely debunked by experts and is not backed by medical science, became instant … Continue reading The online backlash to Trump’s Tylenol takedown
How to integrate integrity into your company culture
September 26, 2025 How to integrate integrity into your company culture According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, … Continue reading How to integrate integrity into your company culture
Who’s advocating for your email subscribers?
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. Jeanne Jennings on September 25, 2025 We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s what the leadership team expects and what most email marketers are … Continue reading Who’s advocating for your email subscribers?