Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future. Annette Franz on October 2, 2025 Most leaders talk about value like it’s a buzzword, but here’s the brutal truth: Many companies aren’t creating value — they are strip-mining it. Squeezing customers with … Continue reading Thriving businesses create value, dying businesses strip-mine it
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion. The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief
October 02, 2025 Musk reports Tesla sales jump 7% after months of boycotts Six months after Elon Musk left the Trump administration to the great relief of Tesla investors worried about boycotts, the world’s richest man has announced some good news: Sales of Tesla cars are back. Well, maybe. The electrical vehicle maker run by … Continue reading Musk reports Tesla sales jump 7% after months of boycotts
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. Constantine von Hoffman on October 2, 2025 AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far … Continue reading AI search is shifting traffic from volume to value
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions. Constantine von Hoffman on October 1, 2025 Tariffs are cutting into digital advertising: The IAB has revised its 2025 U.S. ad spend outlook downward, trimming projected growth from … Continue reading IAB cuts ad forecast as tariffs take a bite out of spending
New York’s Citi Field casino becomes fourth proposal to advance to the next stage Rachael Davies Flushing Meadows–Corona Park, Queens, NYC Mets owner Steve Cohen and Hard Rock’s proposed casino at Citi Field in Queens have stepped forward to the final stage of the license process. That brings the total number of New York casino … Continue reading New York’s Citi Field casino becomes fourth proposal to advance to the next stage
October 01, 2025 Walmart is quietly changing your groceries—here’s what’s disappearing If you’ve ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company’s about to make that label a whole lot cleaner. The retail giant just announced it’s giving its U.S. private food brands a major makeover, cutting out … Continue reading Walmart is quietly changing your groceries—here’s what’s disappearing
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
