Making Your Social Mobile Strategy Sing

By , Published October 9, 2014

If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You have to really make sure that your efforts push your brand to great heights.

Working your social mobile strategy until it sings

You have a choice of two ways to look at the situation. You can either consider it a chore or you can consider it an opportunity. The opportunity is actually staring you in the face. Basically, every person with a mobile device whom you meet can help you to advance your social mobile strategy. You have an opportunity to take your business to the next level and you may not even realize that you have so much untapped territory to cover. If you are feeling insecure about your ability to work the strategy, don’t worry. You will do fine. It is almost impossible not to. Basically, you have a product or service to sell and the other person is exciting (and more than willing) to buy what you are selling.The big question is, “how do you establish a connection with the other person and make that happen?” Undoubtedly, you will have to use a slightly different approach if you are marketing for mobile devices; however, you have a lot of possible ways of doing that. You just need to reach out and touch the opportunities.

  • Try to reach your target audience through a web browser: In this day and age, with technology being as advanced as it is now, you will have no problem sharing content to your target audience that is user-friendly and friendly in all other ways through the smartphone’s web browser. In the past, people found applications (apps) to be much more effective; however, now, things have changed and developed for the better. Now you can get your message to the other person directly from the Internet to your target audience member easily. With this method, you can adjust what needs to be adjusted, including your message, design, recycling content, and calls-to-action.

  • Get involved with your target audience members until they go from “liking” your content to becoming loyal connections and clients: You can draw the attention of your target audience by requesting that they scan a QR code on your content or you can ask them to visit your website. After you have succeeded at getting them to your landing page, you can request that they “Like” your brand and that they connect with you on various social media channels. That will be the beginning of your relationship together and it will only get better from there. With some luck and a lot of effort, the relationships that you establish with your target audience members will stand the test of time and you will share a long-term, mutually beneficial relationship together. Of course, your ultimate goal is to get those people to buy what you are selling; however, you will need to establish a human connection before that can happen.

  • Don’t underestimate the importance of the desktop computer: As important as your social mobile strategy is, it is critical that you don’t forget the relevance and importance of your desktop computer at the same time. You will want to launch the mobile and the desktop strategies simultaneously. They are both essential to your professional success. If you launch a campaign only, you will be missing a large number of opportunities. Also, remember to synchronize the date for both.

  • Grab the attention of your target audience and give credit where credit is due: It is one of the simplest things of all to give attribution to the correct people within your content. At the very least, you will want to give credit to those people on their social media profiles so that everyone is aware of their contribution. The data that you will want to capture will be more than just Email addresses, names, and phone numbers. That will also act as an incentive for your target audience members. They will want to stick with you if you tell the world how much they mean to your professional success.

  • Make the data work for you: It is important for you to understand that the data that you have collected is extremely valuable. You can really make it work for you in a profound way. However, it won’t do much of anything if you don’t work it. You will need to make it a part of your campaign and that campaign includes the interactions that you have with your target audience. It will also help you to organize your online connections and interact with them most effectively.


Now that you have established how important and how effective your mobile strategy is to your overall marketing strategy, it is time to put those actions into practice and to watch as the positive results start to pour in. Always remember that your success will always be due to the human element and to connecting on an emotional/human level. If you connect that to the fact that such a high percentage of people rely on their mobile devices for their instantaneous information, you can ‘t lose. It is inevitable that you will be a success. All you have to do is let it happen!

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