Tag Archives: Sing

Salary and Career: Kathleen Voboril can make martech sing

For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions. Constantine von Hoffman on May 24, 2023 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after … Continue reading Salary and Career: Kathleen Voboril can make martech sing →

How to make your data sing

Data Management

Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points. Alan K’necht on October 13, 2020 It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about … Continue reading How to make your data sing →

Sing a Song of Success: Turn Icy Leads into Loyal Customers

Sales Leads

Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers →