Tag Archives: Learning

Most of you have Google Analytics 4 set up but are still learning how to use it

Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

How to use AI and machine learning to personalize and optimize campaigns

Marketers can leverage this technology, but first they need to centralize their data. Chris Wood on February 7, 2023 AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their … Continue reading How to use AI and machine learning to personalize and optimize campaigns

How to use AI and machine learning to boost marketing data management

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022   There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management

AI and Machine Learning in Finance: How Bots are Helping the Industry

AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022   Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry

AI and machine learning in marketing: Are you deploying the right models? 

Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. Theresa Kushner on June 27, 2022 Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence … Continue reading AI and machine learning in marketing: Are you deploying the right models? 

MarTech Salary and Career: Amanda Donnelly on learning and experience

“I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness.” Constantine von Hoffman on June 16, 2022 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing … Continue reading MarTech Salary and Career: Amanda Donnelly on learning and experience