A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering
Tag Archives: Community
Collective Community Recommendations Drive Influence, Build Brand Loyalty
Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty
A Reddit transcription community will shut down over a ‘lack of trust’ in the platform
A Reddit transcription community will shut down over a ‘lack of trust’ in the platform Kris Holt @krisholt A group of Reddit volunteers who transcribe media from other subreddits are shutting down their community, in part due to changes the company is making to its API. The community, r/TranscribersOfReddit, will close its doors … Continue reading A Reddit transcription community will shut down over a ‘lack of trust’ in the platform
Twitter is testing Community Notes for images
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading Twitter is testing Community Notes for images
Yelp Data Shows Success Comes More Easily When Brands Build Community
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
International Women’s Day 2023 and the martech community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community
Twitter’s Community Notes feature starts rolling out globally
Elon Musk’s texts with Jack Dorsey and Parag Agrawal detail tumultuous Twitter negotiations Karissa Bell @karissabe A tranche of Elon Musk’s private messages have been made public as part of his ongoing lawsuit with Twitter. The messages, revealed in a court filing Thursday, shed new light on Musk’s behind-the-scenes negotiations with Twitter’s leadership, as … Continue reading Twitter’s Community Notes feature starts rolling out globally
Fans, SuperUsers, Ambassadors: Community as Marketing
Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience Kim Davis on September 9, 2022 It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly … Continue reading HubSpot pairs community with a connected platform
6 Benefits of Small Businesses in a Community
6 Benefits of Small Businesses in a Community Aisha Noreen / 15 May 2022 In a world where corporate giants are constantly taking over, small businesses are a breath of fresh air. Small businesses add personality and charm to a community and give it character and vitality. Moreover, community involvement is at its finest … Continue reading 6 Benefits of Small Businesses in a Community