Tag Archives: Being

How Duolingo built a successful $250 million brand by being kind of a jerk

By Brian Honigman     April 26, 2022   “Have you been physically or emotionally injured by Duolingo?” asked the attorney, who promised to get victims millions in compensation. It wasn’t a real TV ad from a scummy lawyer, but an April Fool’s prank released earlier this month by Duolingo, the popular education app known … Continue reading How Duolingo built a successful $250 million brand by being kind of a jerk

Cut and Waste: Are Your Marketing Emails Being Clipped?

Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped?

This Advice Will Actually Help You Handle an Employee Who’s Being Rude

Liz Kislik October 14, 2021 Recently a client asked me for a few straightforward steps that could help get someone to stop being rude. Other employees at the company had been trying not to take the rudeness personally, but eventually it really started getting on people’s nerves and became a management problem. Initially, the idea … Continue reading This Advice Will Actually Help You Handle an Employee Who’s Being Rude

Is the CDP category being shrunk by acquisitions?

With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase  With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions?

The Growing Importance of Being Your Employees’ Caretaker Post-COVID-19

Amit Patel September 15, 2021 The fallout from the COVID-19 pandemic has disrupted workplace environments and caused much uncertainty amongst workers. For companies to stay competitive, as well as to attract and retain the best talent, they must shift from just providing paychecks, benefits, and advancement opportunities to a more cohesive role of “caretaker.” In … Continue reading The Growing Importance of Being Your Employees’ Caretaker Post-COVID-19