Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep
Deb Dey — July 9, 2018 Follow @debdulaldey— July 9, 2018 In every creative professional’s career, there comes a point when they need some form of self-promotional material. This could be a personal logo, a business card or a Web site. Almost every designer, illustrator and copywriter I’ve spoken with describes “self-design” as a struggle, … Continue reading How to Promote Yourself Without Being Too Cheesy
Chris Abraham — July 3, 2018 Follow @chrisabraham — July 3, 2018 According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not take effect until 24 July, depending on when the next version … Continue reading Transition Your Website to HTTPS-compliance NOW to Stop It From Being Marked Not Secure
Liz Kislik — June 26, 2018 Follow @lizkislik — June 26, 2018 An up-and-coming manager at one of my client companies asked for help with a longstanding employee. Over time, his behavior had become problematic for other employees — and sometimes for customers as well. In addition to making more and more mistakes and creating … Continue reading This Is Why Being an Employee Is Not Like Being a Navy SEAL
Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links
Maddy Osman — April 30, 2018 Follow @MaddyOsman — April 30, 2018 As a regular contributor to several blogs, and the webmaster of my own, I get requests from people trying to build backlinks at least once per day. Sometimes these requests are compelling, and I grant them, and sometimes they’re so misguided that they … Continue reading How to Get Backlinks (without Being Annoying)
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. Wesley Young on April 24, 2018 Section 230 of the Communications Decency Act (CDA) is critical … Continue reading 7 ways protections for online content are being eroded
Liz Kislik — March 13, 2018 Follow @lizkislik — March 13, 2018 Shutterstock A significant number of employees, supervisors, managers, and even vice presidents find themselves getting promoted and having to figure out not only how to detach from their old peers as well as how to fit in with their new ones. The transition … Continue reading How to Survive Being Promoted Past Your Peers
Autumn Sullivan — February 19, 2018 — February 19, 2018 Ralph Waldo Emerson said, “Life is not a destination, it’s a journey.” The same is true about being an Agile organization. When we say we’re an agile agency, it’s not a fixed process. It’s a mindset, a way of looking at ourselves, our clients, and … Continue reading Being Agile Doesn’t Mean There’s No Plan
Emelina Spinelli — February 10, 2018 Follow @ecspinelli — February 10, 2018 Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while … Continue reading The Myth of Being Paid to Create and Why It’s Doomed to Fail
