Tag Archives: Being

Being SMART with your martech: Balancing product inputs and performance outputs

Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI. Andy Betts on October 11, 2017     Most chief marketing officers will agree that building a marketing technology stack is a key priority when … Continue reading Being SMART with your martech: Balancing product inputs and performance outputs

Vintage Italia’s CMO credits his father with being the most influential person in his career

Get to know Vintage Italia’s CMO, Adam Cohen. Amy Gesenhues on July 7, 2017   As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy … Continue reading Vintage Italia’s CMO credits his father with being the most influential person in his career

Delegate Clients to Your Team: How to Escape Being the Day-to-Day Contact

Karl Sakas — July 6, 2017 Follow @KarlSakas — July 6, 2017 geralt / Pixabay Delegate clients to your team, so that you’re not clients’ day-to-day contact. Your job is to run the agency. Are you in a situation where key clients see you as their day-to-day contact at your agency? That’s not good—once you … Continue reading Delegate Clients to Your Team: How to Escape Being the Day-to-Day Contact

How to Get More Positive Customer Reviews [Without Being Annoying]

By Andrea Moxham  June 26th, 2017   We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine rank by creating new content for spiders to crawl. … Continue reading How to Get More Positive Customer Reviews [Without Being Annoying]