Bob Apollo — September 27, 2019 Follow @bobapollo The term “cannon fodder” is used as a somewhat dismissive description for soldiers who were regarded by their generals as expendable and were forced to fight against often hopeless odds in order to achieve an often-unrealistic military goal. First used in the 19th century, the term came … Continue reading RFPs: How to Avoid Being Column Fodder
Anastasia Chernikova — September 26, 2019 With a thriving gig economy, more people are making the leap from just a side hustle to becoming a full-fledged solo entrepreneur, or solopreneur if you’re nasty. According to MBO Partners State of Independence in America 2019, over 41 million Americans are engaged in some form of working for … Continue reading The Pros and Cons of Being a Solopreneur
Anna Izenman — September 18, 2019 — September 18, 2019 Does your company have a Facebook page? With almost 80 percent of online Americans actively browsing the platform, it would be almost irresponsible not to. But as many a business owner, especially small and medium businesses, have found, social media management can quickly start to … Continue reading Social Media Management: A Crash Course in Being a Facebook Admin
Jeffrey Mirro — September 5, 2019 — September 5, 2019 Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local … Continue reading The Importance of Being Consistent Across the Web
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers. Stacey Ackerman on August 21, 2019 As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? … Continue reading Here’s why experiential learning is better than being right
Liz Kislik — August 19, 2019 Follow @lizkislik — August 19, 2019 Twice in the last couple of weeks, senior leaders have asked me for examples of trust-building exercises, or instructions for running trust facilitations, as a way to create trust among a group of people who don’t know each other or don’t already trust … Continue reading How to Shift from Asking for Trust to Being Trustworthy
Brian Basilico — May 14, 2019 Follow @bbasilico — May 14, 2019 Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the … Continue reading Why Value Is Not About Being The Lowest Price But About The Best Fit
Steve DiGioia — May 8, 2019 Follow @stevedigioia — May 8, 2019 …Clint Eastwood’s quote is appropriate for many of today’s challenges. Have you ever wondered why the “old guy” down the block always seems to be so cranky? It’s because he’s tired of dealing with the day-to-day nonsense of lazy people, rude customers, ineptitude, … Continue reading I Tried Being Reasonable But I Didn’t Like It
Arik Hanson — May 1, 2019 — May 1, 2019 Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the … Continue reading 4 Questions to Ask Yourself Before You Make the Jump to Being a Solo Consultant
Taylor Gordon — April 8, 2019 — April 8, 2019 A wantrepreneur is someone who wants to be an entrepreneur but they never quite get around to it. They have an idea (or ideas) and they are mesmerized by the thought of doing something innovative, but there’s a lot more thinking than actually doing. Does … Continue reading How to Move Past Being a Wantrepreneur
