By Brian Honigman April 26, 2022 “Have you been physically or emotionally injured by Duolingo?” asked the attorney, who promised to get victims millions in compensation. It wasn’t a real TV ad from a scummy lawyer, but an April Fool’s prank released earlier this month by Duolingo, the popular education app known … Continue reading How Duolingo built a successful $250 million brand by being kind of a jerk
By Aytekin Tank March 30, 2022 Last year I read something that blew my mind. “An organization is five times more likely to be considered innovative if it is also considered kind,” wrote Fast Company contributor Mahfuz Ahmed. It blew my mind not because it surprised me—but because I was impressed to read actual … Continue reading Why being a ‘nice boss’ isn’t enough
By Arthur C. Brooks February 15, 2022 I had a poignant conversation with an accomplished woman in finance, about my age, while doing research for my book. She is tremendously successful on Wall Street—she’s made a fortune and is highly respected. Like me, she had put in decades into her career and progressed to … Continue reading This is the downside of being a high-achiever at work
By Shawn Casemore February 09, 2022 Being intentional is something many leaders struggle with today. It’s not that they don’t want to be intentional, but the priorities, obstacles, and distractions keep piling up. While speaking with a CEO the other day, she shared that her goal this year was to be more intentional … Continue reading 3 steps toward being a more intentional leader
Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped?
Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped?
Liz Kislik October 14, 2021 Recently a client asked me for a few straightforward steps that could help get someone to stop being rude. Other employees at the company had been trying not to take the rudeness personally, but eventually it really started getting on people’s nerves and became a management problem. Initially, the idea … Continue reading This Advice Will Actually Help You Handle an Employee Who’s Being Rude
Isaac Mashman October 4, 2021 The point of starting a business is to provide a solution in the form of either a product or in the form of a service. This is what you are bringing to the marketplace. Something of value. Yet, there is also absolutely nothing wrong with having an alternative motive for … Continue reading 5 Benefits of Being In Business For Yourself
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions?
Amit Patel September 15, 2021 The fallout from the COVID-19 pandemic has disrupted workplace environments and caused much uncertainty amongst workers. For companies to stay competitive, as well as to attract and retain the best talent, they must shift from just providing paychecks, benefits, and advancement opportunities to a more cohesive role of “caretaker.” In … Continue reading The Growing Importance of Being Your Employees’ Caretaker Post-COVID-19
