Nick Mehta — April 6, 2020 How many years ago was January 1, 2020? I don’t know about you, but I lose track of time these days. Even though winter is officially over, like Ned Stark from Game Of Thrones, it seems like we’re all preparing for darker days ahead. January 1st might have been … Continue reading Churn is Coming: 12 Learnings From a Survey of SaaS CxOs
The platform is finally giving in to the trends of its social counterparts. Taylor Peterson on February 28, 2020 LinkedIn has been testing LinkedIn Stories internally. This week, the company confirmed it will be rolling out the beta feature to users in the coming months — finally joining the ranks of Snapchat, Facebook, and Instagram. … Continue reading Stories are coming to LinkedIn
Rhamer Bernardez — December 27, 2019 In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and reduce the risk of old accounts being hacked. Twitter said it was to eliminate any account that has not been logged into in the past 6 months, ensuring only … Continue reading The Twitter Purge Might Be Coming: How It Will Affect Your Business
Darnelle O’Brien — October 26, 2019 Follow @thekissagency Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features. More targeted advertising Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, … Continue reading LinkedIn Continues Its Social Media Coming of Age With More Features
Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search
Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier
Nicole Blanckenberg — June 12, 2019 Follow @https://twitter.com/NicoleBlancken — June 12, 2019 In February, Google started testing its new Gallery Ads for search. The goal of this ad format is to enable advertisers to combine search intent with a more interactive visual format, and they are expected to deliver in a huge way in terms … Continue reading Google Gallery Ads are Coming – Are You Ready?
Chris Christoff — April 30, 2019 Follow @chriscct7 — April 30, 2019 If your dream is to own a multi-million dollar website, you’re not alone. A select few will reach this goal due to the hard work and dedication required for such a massive project. A coming soon page on your website might be your … Continue reading 4 Things Every ‘Coming Soon’ Page Needs to Be Successful
Brian Wallace — April 28, 2019 Follow @nowsourcing — April 28, 2019 Learn from history: what goes up must come down. In 2018, more than 1 in 7 Americans were 3 or more months behind on their car payments; could another recession be on its way? The economy cycles through boom and bust periods. It … Continue reading Preparing Your Business For The Coming Recession [Infographic]
Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study
