Tag Archives: Curate

Expedia’s Project Explorer uses AI to curate trips based on budget and time of year

By Jessica Bursztynsky September 21, 2023 Expedia is leaning further into artificial intelligence with its suite of new products that CEO Peter Kern hopes will cement consumer loyalty to the travel giant’s brands. “Providing all these tools that are the new technology can allow for what we think creates the best product experience, and that’s … Continue reading Expedia’s Project Explorer uses AI to curate trips based on budget and time of year →

How to Curate Sitelinks to Increase Conversions

Conversion Techniques

Derek Gleason — September 11, 2018 — September 11, 2018 If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks. For most sites, a brand query (e.g. “king arthur flour”) generates sitelinks—links from other pages on your site that appear below the main link, typically the homepage. … Continue reading How to Curate Sitelinks to Increase Conversions →

Using email to curate one-to-one relationships with customers

Email Personalization

Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017 Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers →

How The Best Marketers Curate Content For Twitter

Twitter Tools

Ross Simmonds — April 29, 2017 Follow @thecoolestcool— April 29, 2017 Curating content on Twitter is one of the best ways to grow your account. If you’re looking to grow your Twitter account quickly, establishing a consistent process for finding and sharing content can be a great way to do exactly that. Content curation is … Continue reading How The Best Marketers Curate Content For Twitter →

How To Curate Creativity With Your Calendar And Accountability

Creativity

by Brian Basilico May 26, 2016 Follow @bbasilicoMay 26, 2016 I need to be honest with you (not that I was lying before). I was not motivated to write this blog. I am not in the mood, and I am not inspired. What could I write about that would inspire you when I was not … Continue reading How To Curate Creativity With Your Calendar And Accountability →

How To Easily Curate Relevant Content

Content Management

By Vasudha Veeranna December 31st, 2015 What’s the single most important element of good social media engagement? Your content. With good content you can attract an audience with so much more ease. And at the end of the day, you end up with an excellent brand image. The only way to consistently share content is through … Continue reading How To Easily Curate Relevant Content →

How To Curate Good Content That Makes Your Brand Look Good In Social Media

Content Management

Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media →