Tag Archives: holiday

Holiday Email Marketing for Ecommerce Industry

Kevin George — October 29, 2019 Follow @imkevin_monk Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you … Continue reading Holiday Email Marketing for Ecommerce Industry

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season

In-App Fraud, Targeting Present Major Challenges For Holiday Season

In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season

Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit

Rob Glover — October 8, 2019 It’s the most wonderful time of the year! Especially for direct-to-consumer and ecommerce businesses. Holiday shoppers are expected to spend nearly $ 150 billion dollars online this year. That’s up about 18% over last year. How much of that holiday cheer will shoppers spread in your online store? Well, … Continue reading Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit

Top 3 Social Advertising Tips for the 2019 Holiday Season

Zenia Johnson — September 20, 2019 — September 20, 2019 Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the most impactful strategies … Continue reading Top 3 Social Advertising Tips for the 2019 Holiday Season

7 Tips to Maximize the Autumn Season with Holiday Email Templates

Aastha Sirohi — August 13, 2019 — August 13, 2019 Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back … Continue reading 7 Tips to Maximize the Autumn Season with Holiday Email Templates