Tag Archives: holiday

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Len Shneyder on February 3, 2020 We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course … Continue reading Lessons from 2019’s holiday email sending (hint: mobile dominated)

Most consumers check email for holiday deals, but conversion doesn’t come easy

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019  Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy

How to perfect your email marketing strategy this holiday season

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season

Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you’re not online. Zenia Johnson on November 25, 2019 After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through … Continue reading Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019  Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts