Tag Archives: holiday

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?

Do Consumers Want To See COVID-19 Mentioned In Holiday Ads? by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2020 Despite the impact of COVID-19 on consumers’ lifestyles in the U.S. during the past several months, they are still looking forward to the holiday season, with 64% reporting they are just as — or more — … Continue reading Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?

Navigate the Holiday Season and Land More Sales in the Age of COVID-19

Nausheen Sujela October 12, 2020 The COVID-19 pandemic has forced the world into a global shutdown, with a whole host of retail businesses taking a massive financial hit as most shoppers choose to stay home. 2020 has proved to be nothing short of a roller coaster — but that doesn’t mean your year-end sales numbers … Continue reading Navigate the Holiday Season and Land More Sales in the Age of COVID-19

Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Spreading Cheers to Leverage the Pandemic Holiday Season

Juan Ortiz October 2, 2020 Holiday lovers can rejoice! This year, some of the biggest US retailers – like Walmart, Target, and Best Buy – have announced their intentions to start running their holiday promotional campaigns as early as October, injecting that much-needed Holiday spirit into everyone’s lives. As always, the Holiday shopping season will … Continue reading Spreading Cheers to Leverage the Pandemic Holiday Season

Mobile Commerce To Hit New Highs This Holiday Season

Mobile Commerce To Hit New Highs This Holiday Season by Karlene Lukovitz  @KLmarketdaily, September 24, 2020 U.S. mobile commerce, or mcommerce, sales are expected to reach $314 billion this year, and represent 44% of projected total ecommerce sales of about $710 billion, according to eMarketer projections. That partly reflects overall ecommerce growth expected for the … Continue reading Mobile Commerce To Hit New Highs This Holiday Season

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping

How to Build Trust with Ecommerce Buyers This Holiday Season

Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season

Holiday Challenges: Why Consumers Struggle To Buy Online

Holiday Challenges: Why Consumers Struggle To Buy Online by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2020 Some 40% of consumers struggle to complete basic tasks on retail websites — and most are likely to abandon the purchase or switch to a competitor rather than seek assistance. As the critical holiday shopping season approaches, survey … Continue reading Holiday Challenges: Why Consumers Struggle To Buy Online