Tag Archives: topics

The Death of Keywords and the Rise of Topics in SEO

Michel Fortin June 19, 2021 Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of … Continue reading The Death of Keywords and the Rise of Topics in SEO

5 Topics to Communicate to Employees Before Going Back to the Office

Jessica Thiefels July 5, 2020 Now that more of the United States is opening up, millions of Americans are returning to work. However, after the COVID-19 shutdowns, “back to the office” doesn’t necessarily mean “back to normal.” To help employees adjust to office life post-quarantine, you’ll need to be ready to communicate important changes and … Continue reading 5 Topics to Communicate to Employees Before Going Back to the Office

3 Essential Topics for Your 2020 Strategic Planning Session

Susan Quinn — September 24, 2019 As we get ready to step into the final quarter of the year, it’s the perfect time to look ahead and plan your company’s growth strategy for 2020. Whether you’re leading or participating in the strategic meeting, it’s always helpful to “tap the brakes” and reflect on where you’ve … Continue reading 3 Essential Topics for Your 2020 Strategic Planning Session

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics